Globalisation

Question 1

what aids globalisation

Answer 1

telecommunications and ease of transport

Question 2

core of globalisation according to banjeree et al

Answer 2

inputs
processes
distribution
marketing interfaces

Question 3

supporting core of globalisation according to Banjeree et al

Answer 3

technological

logistical systems

Question 4

what are the core and supporting core held together by

Answer 4

financial systems

governance systems

Question 5

how did migration change with globalisation

Answer 5

increased

multicultural societies are now normal

Question 6

a possible negative effect of globalisation on the enviornment

Answer 6

pollution

Question 7

globalisation can cause both collaboration and disputes between who

Answer 7

firms
unions
states
NGOs

Question 8

what do firms look for when planning to expand globally

Answer 8

low taxes
somewhere with maximum resources
that the country keeps high quality infrastructure

Question 9

what do governments look for when planning to accept new MNCs

Answer 9

to make everyone happy in order to be reelected
healthcare
education
means higher taxes are needed

Question 10

what will firms do to get their way

Answer 10

threaten government with mobility which would lead to loss of jobs and revenue

Question 11

what is the benefit of globalising not only product and services but also things like MBAs

Answer 11

internationally recognised credentials - make migration easier
standardisation of skills and practices
schools can be ranked

Question 12

example of how globalisation can be used for work across the globe

Answer 12

call centres can be outsourced for cheaper labour, low skill and easily disposable jobs

Question 13

how does Banjeree say that it is more than the binary of developed and underdeveloped countries

Answer 13

because in some countries in the western world, groups of poverty exist eg immigrant Mexican communities in Los Angeles

Question 14

how has globalisation sparked disagreements over the causes of global warming

Answer 14

new economic giants like China and India have been blamed for pollution

when in reality, the richer countries have been paying for the smaller countries to destroy their resources in order to meet growing demands in the western world

Question 15

what was the promise of globalisation

Answer 15

that it would be a win win situation

the poorer countries would get jobs to help them escape poverty and have higher standards of living and the richer countries would get cheaper products

Question 16

what is a multi domestic strategy

Answer 16

when goods are produced and designed differently among countries to meet that country’s needs

Question 17

what are the 3 steps to developing a worldwide strategu

Answer 17

developing core strategy in home country
internalising core strategy by adapting and expaning
globalising the strategy across countries

Question 18

what are the global strategy levers

Answer 18

market particpation
activity concentration
product standardisation
uniform marketing
integrated competitive moves

Question 19

how are countries selected in the multidomestic strategy

Answer 19

based on their potential for sales and revenue

Question 20

how are countries selected in globalisation strategy

Answer 20

on how they can interact with other countries and the benefits they bring to the supply chain

Question 21

are products customised to countries in multidomestic or global strategy

Answer 21

multidomestic

Question 22

are products standardised across the world in multidomestic or global strategy

Answer 22

global

Question 23

in multi domestic strategy, where is value chain located

Answer 23

all activities in each country

Question 24

in global strategy, where is value chain located

Answer 24

strategically across the globe

Question 25

what is the marketing approach in a multi domestic strategu

Answer 25

local and custom to that country

Question 26

what is the marketing strategy in a global strategy

Answer 26

uniform worldwide

Question 27

in multidomestic strategy how can competitive moves be made

Answer 27

stand alone by country

Question 28

in global strategy how can competitive moves be made

Answer 28

integrated across countries

Question 29

what are the benefits of having product standardisation

Answer 29

reduces cost core product and can be flexible from that reduces management consumers see familiar products when abroad

Question 30

where do global strategy usually place theit supply chian

Answer 30

south east asia

Question 31

why is south east asia popular among globalised firms

Answer 31

low cost but high skilled labour | more consistent quality control

Question 32

benefits of having a global strategy

Answer 32

cost reductions improved quality of goods enhanced consumer preference (recognition while abroad) increased competitive leverage (more points to counter attack)

Question 33

drawkbacks of global strategy

Answer 33

increased management cost in different countries standardisation decreases efficiency on a country by country basis at risk from volatile exchange rates and currency uniform marketing is less personal integrated competitive moves means sacrificing opportunities in individual countries

Question 34

example of a product with low globalisation already and little potential for globaslisation

Answer 34

frozen foods

Question 35

example of a product with high globalisation already and potential for more

Answer 35

computer equipment

Question 36

what are the drivers of globalisation

Answer 36

market drivers cost drivers government drivers competitive drivers

Question 37

what are the market drivers

Answer 37

homogenous consumers needs global customers global channels transferable marketing

Question 38

what does homogenous consumer needs mean

Answer 38

consumers across multiple countries want the same product

Question 39

examples of industries with global customers

Answer 39

national defense | medical supplies

Question 40

ideally what is kept in transferable marketing

Answer 40

brand names | advertising

Question 41

what are the cost drivers

Answer 41

``` economies of scale and scope learning and experience sourcing efficiencies favourable logistics differences in country's costs and skills ```

Question 42

example of sourcing efficiencies

Answer 42

finding cheapest materials and location

Question 43

example of favourable logistics

Answer 43

transportation cost and time | shape of product eg cans can be stacked

Question 44

what are the government drivers

Answer 44

favourable trade policies compatible technology standards (eg frequency of electricity) common marketing regulations (whats allowed to be shown on ads)

Question 45

what are the competitive drivers

Answer 45

interdependence of countries | globalised competitor

Question 46

difference between MNCs and globalised corporations according to levitt

Answer 46

MNCs know individual countries but global corporations know about the world market

Question 47

what can compensate consumers for the standardisation of products

Answer 47

low prices

Question 48

how did Japan succeed and develop so quickly

Answer 48

they cracked the code of western markets they saw that they wanted low prices and high standard so decide to deliver

Question 49

what is the purpose of a business according to Peter Drucker

Answer 49

to create and keep a customer

Question 50

what is globalised which aren't only goods and services

Answer 50

identities eg hipster values eg veganism ideas through education eg MBA experiences eg marriage, diamond rings

Question 51

what is the country of origin effect

Answer 51

that quality and country of origin are related

Question 52

what products have the country of origin effect

Answer 52

bottled water irish whiskey french wine

Question 53

with globalisation, people can become more nationalist what quote sums this

Answer 53

globalisation deepens localisation

Question 54

globalisation has a ____ effect on the erarh

Answer 54

flattening

Question 55

example used of asking if markets serve a need/desire or if they stimulate them

Answer 55

``` what do you want out of a washing machine // what do you want out of life? to have more free time, a washing machine can solve this ```

Question 56

what is universalism

Answer 56

when a small group of experts speak for everybody

Question 57

what is a-historicalism

Answer 57

acceptance of our reality as it was a natural sequence of events tp get here, or the way the world has always been

Question 58

the poorest countries where sweatshops are located today were what countries in history

Answer 58

former colonies who depended on nurturing from western world

Question 59

define globalisation

Answer 59

development and selling of products and services intended for the global market but adapted to suit local culture and behavioyr

Question 60

mix between globalisation and localisation

Answer 60

glocalisation

Question 61

fashion is the --- largest industry in the world

Answer 61

3rd