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Fundamentals Of Management And Organisation > Globalisation > Flashcards

Globalisation Flashcards

1
Q

what aids globalisation

A

telecommunications and ease of transport

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2
Q

core of globalisation according to banjeree et al

A

inputs
processes
distribution
marketing interfaces

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3
Q

supporting core of globalisation according to Banjeree et al

A

technological

logistical systems

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4
Q

what are the core and supporting core held together by

A

financial systems

governance systems

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5
Q

how did migration change with globalisation

A

increased

multicultural societies are now normal

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6
Q

a possible negative effect of globalisation on the enviornment

A

pollution

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7
Q

globalisation can cause both collaboration and disputes between who

A

firms
unions
states
NGOs

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8
Q

what do firms look for when planning to expand globally

A

low taxes
somewhere with maximum resources
that the country keeps high quality infrastructure

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9
Q

what do governments look for when planning to accept new MNCs

A

to make everyone happy in order to be reelected
healthcare
education
means higher taxes are needed

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10
Q

what will firms do to get their way

A

threaten government with mobility which would lead to loss of jobs and revenue

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11
Q

what is the benefit of globalising not only product and services but also things like MBAs

A

internationally recognised credentials - make migration easier
standardisation of skills and practices
schools can be ranked

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12
Q

example of how globalisation can be used for work across the globe

A

call centres can be outsourced for cheaper labour, low skill and easily disposable jobs

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13
Q

how does Banjeree say that it is more than the binary of developed and underdeveloped countries

A

because in some countries in the western world, groups of poverty exist eg immigrant Mexican communities in Los Angeles

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14
Q

how has globalisation sparked disagreements over the causes of global warming

A

new economic giants like China and India have been blamed for pollution

when in reality, the richer countries have been paying for the smaller countries to destroy their resources in order to meet growing demands in the western world

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15
Q

what was the promise of globalisation

A

that it would be a win win situation

the poorer countries would get jobs to help them escape poverty and have higher standards of living and the richer countries would get cheaper products

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16
Q

what is a multi domestic strategy

A

when goods are produced and designed differently among countries to meet that country’s needs

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17
Q

what are the 3 steps to developing a worldwide strategu

A

developing core strategy in home country
internalising core strategy by adapting and expaning
globalising the strategy across countries

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18
Q

what are the global strategy levers

A 
market particpation
activity concentration
product standardisation
uniform marketing
integrated competitive moves
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19
Q

how are countries selected in the multidomestic strategy

A

based on their potential for sales and revenue

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20
Q

how are countries selected in globalisation strategy

A

on how they can interact with other countries and the benefits they bring to the supply chain

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21
Q

are products customised to countries in multidomestic or global strategy

A

multidomestic

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22
Q

are products standardised across the world in multidomestic or global strategy

A

global

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23
Q

in multi domestic strategy, where is value chain located

A

all activities in each country

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24
Q

in global strategy, where is value chain located

A

strategically across the globe

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25
Q

what is the marketing approach in a multi domestic strategu

A

local and custom to that country

26
Q

what is the marketing strategy in a global strategy

A

uniform worldwide

27
Q

in multidomestic strategy how can competitive moves be made

A

stand alone by country

28
Q

in global strategy how can competitive moves be made

A

integrated across countries

29
Q

what are the benefits of having product standardisation

A

reduces cost
core product and can be flexible from that
reduces management
consumers see familiar products when abroad

30
Q

where do global strategy usually place theit supply chian

A

south east asia

31
Q

why is south east asia popular among globalised firms

A

low cost but high skilled labour

more consistent quality control

32
Q

benefits of having a global strategy

A

cost reductions
improved quality of goods
enhanced consumer preference (recognition while abroad)
increased competitive leverage (more points to counter attack)

33
Q

drawkbacks of global strategy

A

increased management cost in different countries
standardisation decreases efficiency on a country by country basis
at risk from volatile exchange rates and currency
uniform marketing is less personal
integrated competitive moves means sacrificing opportunities in individual countries

34
Q

example of a product with low globalisation already and little potential for globaslisation

A

frozen foods

35
Q

example of a product with high globalisation already and potential for more

A

computer equipment

36
Q

what are the drivers of globalisation

A

market drivers
cost drivers
government drivers
competitive drivers

37
Q

what are the market drivers

A

homogenous consumers needs
global customers
global channels
transferable marketing

38
Q

what does homogenous consumer needs mean

A

consumers across multiple countries want the same product

39
Q

examples of industries with global customers

A

national defense

medical supplies

40
Q

ideally what is kept in transferable marketing

A

brand names

advertising

41
Q

what are the cost drivers

A 
economies of scale and scope
learning and experience
sourcing efficiencies
favourable logistics
differences in country's costs and skills
42
Q

example of sourcing efficiencies

A

finding cheapest materials and location

43
Q

example of favourable logistics

A

transportation cost and time

shape of product eg cans can be stacked

44
Q

what are the government drivers

A

favourable trade policies
compatible technology standards (eg frequency of electricity)
common marketing regulations (whats allowed to be shown on ads)

45
Q

what are the competitive drivers

A

interdependence of countries

globalised competitor

46
Q

difference between MNCs and globalised corporations according to levitt

A

MNCs know individual countries but global corporations know about the world market

47
Q

what can compensate consumers for the standardisation of products

A

low prices

48
Q

how did Japan succeed and develop so quickly

A

they cracked the code of western markets

they saw that they wanted low prices and high standard so decide to deliver

49
Q

what is the purpose of a business according to Peter Drucker

A

to create and keep a customer

50
Q

what is globalised which aren’t only goods and services

A

identities eg hipster
values eg veganism
ideas through education eg MBA
experiences eg marriage, diamond rings

51
Q

what is the country of origin effect

A

that quality and country of origin are related

52
Q

what products have the country of origin effect

A

bottled water
irish whiskey
french wine

53
Q

with globalisation, people can become more nationalist what quote sums this

A

globalisation deepens localisation

54
Q

globalisation has a ____ effect on the erarh

A

flattening

55
Q

example used of asking if markets serve a need/desire or if they stimulate them

A 
what do you want out of a washing machine
//
what do you want out of life? to have more free time, a washing machine can solve this
56
Q

what is universalism

A

when a small group of experts speak for everybody

57
Q

what is a-historicalism

A

acceptance of our reality as it was a natural sequence of events tp get here, or the way the world has always been

58
Q

the poorest countries where sweatshops are located today were what countries in history

A

former colonies who depended on nurturing from western world

59
Q

define globalisation

A

development and selling of products and services intended for the global market but adapted to suit local culture and behavioyr

60
Q

mix between globalisation and localisation

A

glocalisation

61
Q

fashion is the — largest industry in the world

A

3rd

Fundamentals Of Management And Organisation (11 decks)

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