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Media > Film > Flashcards

Film Flashcards

1
Q

outline the general history of Walt Disney + the company’s creation

A
  • 1901: bought the 1st studio
  • 1928: created the character Mickey Mouse
  • 1937: Snow White won 8 Oscars
  • 1955: opened Disneyland
  • 1983: Disney Channel was set up
  • 2006: bought Pixar
  • 2009: bought Marvel for $4 billion
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2
Q

_ of every dollar spent at the __ is spent on _

A
  • 40% of every dollar spent at the box office is spent on Disney
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3
Q

define oligopoly

A
  • oligopoly = an industry where a handful of powerful companies shared the power
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4
Q

outline the Golden Age of Hollywood

A
  • during the 1920s
  • the film industry thrived compared to other struggling industries due to the Great Depression
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5
Q

name the 5 main studios during the period of Snow White’s release

A

1) MGM Studios: Wizard of Oz
2) Paramount Pictures: Morocco
3) Warner Brothers: Moby Dick
4) 20th Century Fox: Ramona
5) RKO: King Kong

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6
Q

what role did RKO play in terms of Disney

A
  • was the studio Disney worked with
  • RKO was the larger company that packaged, marketed and distributed Disney’s short films for cinemas
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7
Q

outline the concept of ‘block booking’

A
  • block booking = theatrical ‘packages’ which were a great way of using a big film to simultaneously sell shorter films to cinemas
  • Disney/ RKO did this with Snow White
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8
Q

describe Disney’s reputation in the 1930s

A
  • had an established reputation for short cartoon films, e.g. Silly Symphonies
  • known for iconic characters like Mickey Mouse
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9
Q

what were the risks of Snow White

A
  • it had a very costly budget ($1.5 million)
  • Disney was in debt before SW
  • SW, a full length animated feature film wasn’t wanted by audiences
  • people thought a full length coloured film would hurt their eyes
  • had dark subject matter
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10
Q

what was the budget of Snow White

A
  • $150,000, but ended up being $1.5 million - was an extremely costly film to make at the time
  • made it a huge risk for Disney
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11
Q

outline Walt Disney (the man)

A
  • Walt Disney:
  • was a key figure in the company
  • his name was recognisable and was a promise of quality, family friendly content
  • Walt had a personal interest in darker genres of film and wanted to use SW to explore + experiment with this
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12
Q

what was the marketing of Snow White

A
  • focused on the involvement of Walt Disney himself due to the lack of actors/ voices to promote it
  • word of mouth had a main role
  • posters promoting the use of technicolour
  • at the premieres there were people dressed up as SW characters
  • NBC radio reported on the premiere
  • created a scale model of the set of SW
  • open air concerts using the Disney orchestra where music from the film would be played
  • released a trailer
  • newspaper reviews
  • Disney produced 7 foreign language versions of SW (in Spanish, French, German, Italian, Norwegian, Swedish and Dutch)
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13
Q

what new technology was used in the making of SW

A
  • the multiplane cameras were used
  • it allowed for filming to be through different layers of animation to create depth in 2D animation
  • was revolutionary + industry changing
  • also; experimented with colour, used cells, used different filters, worked with frame rates
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14
Q

what older technology was used in the making of SW

A
  • rotoscoping;
  • drawing over a film of real people moving in order to get a realistic animation of movement
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15
Q

outline the release process of Snow White

A
  • due to the film’s high risk nature, RKO released it only in Miami + NYC for a short period
  • once it had gained popularity, RKO released it more widely in several other countries, e.g. UK, also in 7 different languages
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16
Q

outline the Hayes Code + its rules

A
  • were the major principles governing film made in 1930 for film
  • the code was often racist, homophobic and sexist
  • all film companies had to stick to these rules to be allowed to release movies
  • e.g. villains cant win, no nudity, no lustful kissing, no inter racial or queer relationships
17
Q

when was the Great Depression

A
  • 1929 to 1939
18
Q

when was the technicolour camera created

A
  • 1922
19
Q

what are the anti-trust laws

A
  • anti-trust laws = laws that encourage competition between the big 5 studios for capitalism by limiting the power of one company
20
Q

what was the SIMPP

A
  • Society of Independent Motion Picture Producers (SIMPP)
  • introduced in 1941 due to the dissatisfaction of domination in the film industry
  • aimed to make the industry more equal for independent producers
21
Q

outline Walt Disney’s ‘volting’

A
  • Walt Disney ‘volted’ all his old tapes to then re-released in cinemas on anniversaries - goes against conventions of the industry
  • scarcity of the product creates demand
22
Q

__ is the _ most successful __ of all time

A
  • Snow White + the seven dwarfs is the 10th most successful Hollywood film of all time
23
Q

outline the success of Snow White

A
  • had both positive critical and commercial success
  • at its time of release, it was the most successful sound film of all time
  • was a huge success domestically + internationally; e.g. in London the film ran for over half a year
24
Q

what was Shang-Chi’s budget

A
  • $150 million - one of Marvel’s lowest
25
Q

how much did Shang-Chi make

A
  • $432 million worldwide
26
Q

how was Shang-Chi marketed

A
  • trailers; appealed to both general, global audiences coming to the MCU for the first time as well as MCU fans
  • word of mouth online
  • pre-sold audience to story of Shang-Chi from comics/ fans of Marvel content
  • project unveiling at 2019 Comic Con
  • soundtrack album
  • limited edition Lychee drink - ties in with East Asian culture
27
Q

where was Shang-Chi filmed + its significance

A
  • was filmed in Australia
  • the local state + gov gave $24 million in funding as it provided jobs for Australians - fed into AUS economy
  • was filmed in Fox Studios - which Disney owned - e.g. of horizontal integration
28
Q

what was the age rating of Shang-Chi

A
  • PG-13 in US / 12A in UK
29
Q

how many cinemas was Shang-Chi first released in

A
  • 4,300 cinemas
30
Q

what were the challenged for Shang-Chi’s release

A
  • would it follow up Avengers: Endgame’s success
  • no pre-sold audience for cast - only very small for story
  • was released post- pandemic; fear of covid kept many out of cinemas
31
Q

outline the economic context of Snow White; free market capitalism

A

Free market capitalism:
- Hollywood works to a commercial imperative (to make money)
- the Anti-Trust laws protect the free market by ensuring competition
- Hollywood films are free of state regulation
- classification system is run by the industry itself (BBFC; est. 1912)

32
Q

outline the economic context of Shang-Chi; shown in China

A
  • The China Film Group Corporation has a state granted monopoly (possession/ control) on imported films into China
  • this allows political + ideological control over what audiences can see
  • e.g. Shang-Chi wasn’t shown in China
33
Q

outline the economic context of Snow White; economic distribution of the US film industry

A
  • part of Disney’s ‘genius’ was to be a small fish in the most economically powerful film industry at the time - thus, his films were globally distributed
34
Q

outline the economic context of Shang-Chi; economic distribution of the US film industry

A
  • being a small fish in a big pond is advantageous - allows films to be globally distributed
  • most Asian self-representations struggle to compete globally with Hollywood blockbusters like Shang-Chi
35
Q

outline the economic context of Snow White; globalisation

A
  • SW was successful in the global market
  • suggests that the film industry was an early adopter of globalisation
36
Q

outline the economic context of Shang-Chi; globalisation

A
  • the pace of globalisation accelerated at the end of the 20th century
  • SC represents a globalised product; an American film, shot in Australia, represents Chinese culture
37
Q

outline the historical contexts of Snow White

A
  • attitudes to Dwarfs in 1930s were patronising
  • was produced by white men when Hollywood films targeted a white audience
  • gender representations uncritically reflects a patriarchal society
  • Hays code: restricts many of the things considered normal today - homosexuality, miscegenation (interracial relationships),
  • 1930 cinema was escapist from the 1929 Great Depression
38
Q

outline the historical contexts of Shang Chi

A
  • Covid played a restrictive role on the filming of SC - e.g. was placed on hold for a couple months in 2020
39
Q

Snow White’s _ re-releases from _____-__ made £____ million

A
  • Snow White’s 8 re-releases from 1944-93 made £37.4 million

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