Adverts Flashcards
1
Q
what is the purpose of marketing
A
- to make a brand memorable
- to develop a brand image - promote positive association
- to differentiate the brand from others
- to engage with the lifestyle of consumers
- to reassure existing users of the brand
- to persuade new users to try the brand
2
Q
who censors the media/ advertising
A
- ASA: Advertising Standards Association
3
Q
what are Shelter’s advertising campgain objectives
A
- to challenge outdated stereotypes of the homeless
- to raise awareness of homelessness + poor quality housing conditions
- to encourage individuals to seek early help + advice
- to encourage donations to the charity
4
Q
A
5
Q
A
6
Q
A
7
Q
A
8
Q
A
