exam techniques/ things to analyse

Question 1

list techniques to persuade

Answer 1

• persuasive language - e.g. rhetorical Q
• science/ statistic - proof of claim
• humour - play on words, exaggerated situation
• beauty appeal - creates aspirations
• lifestyle - association with a way of life
• escape
• celebrity endorsement - their association reinforces consumer aspirations
• fear - creates worry for life w/o this product

Question 2

what is the acronym for representations to analse

Answer 2

• CAGED
• Class
• Age
• Gender
• Ethnicity
• Disability

Question 3

name different ideologies in media

Answer 3

• consumerism
• ableism
• celeb culture
• individualism - freedom of action
• multiculturalism

Question 4

what is the acronym for effects adverts can create in application to the Shelter ad

Answer 4

• AIDA
• Attention: use of close up shots of faces
• Interest: presents issues the reader could face
• Desire: to help them
• Action: research, donate