Quadrat of news business models Flashcards
how has the DAILY MAIL NEWSPAPER changed their business model in response to the changing cultural + economic factors
- raised their cover price from 60p to £1
- more UK centered/ domestic news
- rise in opinion pieces that either outrage or re-inforce the readers’ RW beliefs
- covers more topics aimed for older audiences (e.g. health, pensions, traditional gender ideas)
- more churnalism, source journalism, client journalism (pro-tory)
- their display adverts is aimed for C1/2s
how has the MAIL ONLINE changed their business model in response to the changing cultural + economic factors
- more dramatized/ sensationalised news stories
- has image + video heavy stories, clickbait headlines
- advert heavy
- prominent social media sharing to drive traffic to website
- diversified revenue streams: shopping/ fashion section, ‘Femail’
- adopted a membership scheme
- invites readers to submit videos (citizen journalism)
- has a comment section, paparazzi news, ability to share stories to social media, sponsored stories
how has THE GUARDIAN NEWSPAPER changed their business model in response to the changing cultural + economic factors
- increased their cover price from £1.40 to £2.80 across 10 years
- does more quality, foreign, hard, investigative news (more worth subcribers moeny)
- has an authoritive opinion section (7 pages)
- does sophisticated culture + lifestyle coverage
- has display advertising aimed at ABC1s
how has THE GUARDIAN ONLINE changed their business model in response to the changing cultural + economic factors
- uses push notifications for ‘hot’ stories
- has a newsletter
- does more hard, quality, investigative news pieces
- does analysis, reviews, documentries, podcasts - to diversify their revenue sreams
- has ‘Guardian Labs’ (branded content)
- has a ‘support’ call to action on homepage + at the end of articles
- adopted a three-way model by adding a membership
define a not-for-profit organisation
- not-for-profit organisation = an independent organisation whose purpose is something other than making a profit for directors / members / shareholders
define a for-profit organisation
- for-profit organisation = an organisation who exists to make a profit for its shareholders
outline The Scott Trust
- a not-for-profit organisation
- owns The Guardian
- owns Guardian News + Media
- its goal is to preserve quality liberal journalism
outline the Daily Mail and General Trust (DMGT)
- is a for-profit organisation
- owned by Lord Rothemere
- owns: The i, The Metro, The Daily Mail
- is the biggest selling tabloid
outline the News UK
- is for-profit
- owned by Rupert Murdoch
- owns: The Times, The Sun
outline the Telegraph Media Group
- is for-profit
- owned by the Barclay Brothers
- owns: The Telegraph
outline REACH
- is for-profit
- is board controlled
- owns: The Express, The Star, The Mirror, MGN
what is The Guardian’s three way membership model
has 3 components:
- supporters: readers can make donations (call to action)
- subscribers: regular payments (monthly/ annually)
- patrons: high level contributors, receive additional benefits
- also doesn’t use paywalls - content is accessible to all
