Daily Mail + The Guardian newspapers + Online case studies

Question 1

what falls under cultural context

Answer 1

• celebrity culture
• sports
• music
• art
• TV
• religion

Question 2

outline an example of cultural context form the set text of The Daily Mail newspaper

Answer 2

• “Real life as a new mum laid bare, by brave Suki”
• uses composited images of scantily dressed Suki Waterhouse
• DM reports on softer focused celebrity news - aimed for mass market

Question 3

outline an example of social context from the set text of The Daily Mail newspaper

Answer 3

• “at last, a voice of sanity on children and trans dogma”
• they fundamentally go against the idea of Transgender children
• displays their fundamentalist, conservative ideologies

Question 4

outline an example of economic context form the set text of The Daily Mail newspaper

Answer 4

• “why 8 million WONT get the full 8.5% boost to their state pension this month”
• as a response to ageing audience, DM newspaper caters toward the average newspaper reader (aged 65)
• adheres to tabloid convention of dramatized lexis (“WONT”)

Question 5

outline an example of political context form the set text of The Daily Mail newspaper

Answer 5

• “now pro-Palestine activists turn up at Keir’s garden”
• stands in opposition to Palestine - takes a RW, nationalist stance
• paints pressure groups as relentless

Question 6

outline an example of cultural context form the set text of The Guardian newspaper

Answer 6

• “From a wild elephants blast to a spiritual jazz sounds, Wynton Marsalis’ new concerto is a world tour in trumpet”
• content is geared toward ABC1 audience
• contains high level lexis, heavy body text
  trumpeting is an acquired, high brow taste for M/C readers

Question 7

outline an example of social context form the set text of The Guardian newspaper

Answer 7

• “Thousands of children unsure of gender identity, ‘let down by NHS’”
• is positioned in support of the children/ LGBTQ+ community
• displays their progressive, LW, liberal values

Question 8

outline an example of economic context form the set text of The Guardian newspaper

Answer 8

• “Tax dodgers prepare to open your wallets”
  ‘dodgers’ is a negative depiction of upper class tax scammers
• stands in support for paying more tax - a liberal LW, anti capitalist value

Question 9

outline an example of political context form the set text of The Guardian

Answer 9

• “Unrwa is crucial to averting mass starvation in Gaza, says official”
• is positioned in support of Palestine
  uses iconic images, hard + international new focus
• displays LW, liberal thinking

Question 10

outline a political example of The Guardian Online

Answer 10

• “Musk accused of ‘politicising’ rape of young girls in UK to attack Starmer”
• criticises Musk - a RW/ Republican figure
• contains: composited image, hard + international news focus, high level lexis

Question 11

outline an economic example of The Guardian Online

Answer 11

• “Its tough at the top - but which business leader has the most at stake in 2025?”
• contains: a composited image of 4 business leaders - 2 of which being women, investigative, quality content
• displays the G’s progressive gender stance, liberal ideology

Question 12

outline a social example of The Guardian Online

Answer 12

• “rough sleepers offered emergency shelter as UK temperatures plummet”
• represents + bring attention to marginalised social groups (homeless)
• reflects their LW, progressive, socially inclusive ideology
• contains: hard news focus, iconic image

Question 13

outline a cultural example of The Guardian Online

Answer 13

• “Mark Kermode on director Sean Baker, who thrillingly puts the marginalised centre stage”
• this article represents marginalisation in the media
• adheres to their evolved business model (diversified revenue streams; this is a review/ analysis of director Sean Baker)
• contains: high brow culture for the ABC1, cine-literate, culturally inclined readers

Question 14

outline a cultural example of The Mail Online

Answer 14

• “was Molly-Mae Hague and Tommy Fury’s breakup fake?”
• contains: soft news focus, focus on celeb culture, sensationalised/ clickbait headline, paparazzi news

Question 15

outline an economic example of The Mail Online

Answer 15

• “How to boost your state pension by up to £149,000: The rare offer that is ‘one of the best investments you can make’ but deadline is looming”
• adheres to their changed business model (appealing more to older aud), this story in included in their membership model (M+)
• contains: sensationalised headline, ‘hacks’ for readers

Question 16

outline a social example of The Mail Online

Answer 16

• “How ’90s porn star who slept with 620 men in just 8 hours spiraled into drug addiction and financial ruin”
• contains: dramatic lexis, sensationalised/ clickbait headlines, low level lexis, soft/ celeb news focus,

Question 17

outline a political example of The Mail Online

Answer 17

• “Foreign nationals are up to THREE TIMES more likely to be arrested than Brits in parts of UK, shock data shows”
• reflects DM’s RW, nationalistic, anti-immigration stance
• contains: information on worries, raises dramatic enigmas, dramatised lexis