Factors affecting prejudice: Situation and Culture Flashcards
What is the definition of culture?
Culture incorporates the values, ideas, customs, and behavioural norms of a particular group of people or a society
What is an individualistic culture?
A culture that emphasises independence, autonomy and individuality.
Typically Western Countries
What is a collectivist culture?
A culture that emphasises group membership.
Typically Eastern Countries
Who did research with Saudi’s (collectivist culture) and what did they find?
Al-Zahrani & Kaplowitz (1993) - found Saudi’s tended to self-report more negative out-group bias than Americans (individualistic culture).
Guimond (2013) researched cultural norms and government policy within multicultural societies, what did they find?
Anti-muslim attitudes were reduced when the pro-diversity policy was high, therefore prejudice can be reduced when diversity and multiculturalism is promoted.
