Contemporary Study Burger (2009) using GRAVE Flashcards
Burger (2009)
Generalisability - Strength
The use of males and females and those who had different levels of education and a mix of ethnicities means the findings are more representative than Milgram (1963) who only used males.
Burger (2009)
Reliability - Strength
Standardised Procedures (verbal prods)
As Burger (2009) used the same verbal prods, this enabled him to accurately replicate the procedure each time so the data can be tested for reliability.
Burger (2009)
Ecological Validity - Weakness
Laboratory conditions
The laboratory conditions at the University were artificial and unnatural to the participants which means that the study has low ecological validity.
Burger (2009)
Task Validity - Weakness
Electrocuting learners
Believing that they were electrocuting learners when they failed to remember word pairs is an artificial task not true of everyday life for the participants so lacks task validity.