factorial research design Flashcards
factorial experiments
experiments where multiple independent variables are manipulated
factor
independent variable of an expeeriment: each numeral is an IV/factor
level
values of the independent variable: value of the numeral indicates the number of levels for the IV
Condition
how the group is treated in the experiment
2x2 factorial design
2 independent variables, 2 levels for each IV, 4 conditions
2x3x2 factorial design
3 independent variables, 2 levels for first and last IV, 3 levels for second IV, 12 conditions
Identifying the main effects
calculate the average of each row/column, if they are different ; there are main effects
determine if there’s interaction
if the lines on the graph are not parallel, there is interaction
interaction
determines how a combination of factors work together to affect behavior, occurs when one factor has a direct influence on the effect of the second factor
determine interaction without a graph
subtract the row and column values from eachother, if they are different there is interaction
between-subjects
factorial experiments between different groups of people
within subjects
factorial experiments suing different manipulations on the same individuals
mixed design
combination of between- and within-subjects, one factor is between-subjects and another factor is within-subjects
pure factorial, between groups design
participants are randomly assigned each cell of the design
pros and cons of pure factorial, between-groups design
pros: avoid order and sequence effects
cons: individual differences can become cofounding variables increases variance of scores
pure factorial, within-groups design
same individuals participate in ALL conditions
pros and cons of pure factorial within-groups design
pros: fewer individuals neede, reduces problems due to individual differences
cons: nb of different treatment conditions can be high and time consuimg, participant attrition
mixed factorial design
combines both between- and within-subjects design, effect of manipulation on two groups of individuals, used in before-after stuations between 2 groups
pros and cons of mixed factorial design
pros: control for unwanted individual differences, while investigating specific individual differences
cons: limits ability to make casual statements about the relationship between variables. limits internal validity
advantages
increased external validity, good for theories with 2+ independent variables can only be tested via complex factorial designs
disadvantages
too many variables = huge experiments and requirements for multiple conditions, interactions that are not easily interpreted
interaction equation
2^F - 1 - F =>F is the nb of factors