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Marketing > Exam - Q4 > Flashcards

Exam - Q4 Flashcards

1
Q

Product/market expansion grid

A

The product/market expansion grid is a portfolio planning tool for identifying company growth opportunities through market penetration, market development, product development or diversification

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2
Q

Market penetration

A

Market penetration is company growth by increasing sales of current products to current market segments without changing the product

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3
Q

Market development

A

Market development is company growth by identifying and developing new market segments for current company products

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4
Q

Product development

A

Product development is company growth through offering modified or new products to current market segments

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5
Q

Diversification

A

Diversification is company growth through starting up or acquiring businesses outside the company’s current products and markets

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Marketing (25 decks)

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