Chapter 3

Question 1

Marketing intermediaries

Answer 1

Businesses that help the company to promote, sell and distribute its products to final buyers

Question 2

Public

Answer 2

Any group that has an actual or potential interest in or impact on an organisation’s ability to achieve its objectives

Question 3

Demography

Answer 3

The study of human populations in terms of size, density, location, age, gender, race, occupation and other statistics

Question 4

Baby boomers

Answer 4

People born during the period following World War II, between 1946 and 1964

Question 5

Generation X

Answer 5

People born between 1965 and 1976, in the ‘birth death’ that followed the baby boom

Question 6

Millennials (Generation Y)

Answer 6

The children of baby boomers, born between 1977 and 2000

Question 7

Economic environment

Answer 7

Factors that affect consumer purchasing power and spending patterns

Question 8

Engel’s laws

Answer 8

Differences noted more than a century ago by Ernst Engel in how people shift their spending patterns across food, housing, transportation, health care and other goods and services as family income rises

Question 9

Natural environment

Answer 9

Natural resources that are needed as inputs by marketers or that are affected by marketing activities

Question 10

Environmental sustainability

Answer 10

Developing strategies and practices that create a world economy that the planet can support indefinitely

Question 11

Technological environment

Answer 11

Forces that create new technologies, creating new products and market opportunities

Question 12

Political environment

Answer 12

Laws, government agencies, and pressure groups that influence or limit various organisations and individuals in a given society

Question 13

Cultural environment

Answer 13

Institutions and other forces that affect a society’s basic values, perceptions, preferences and behaviours