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Marketing > Chapter 10 > Flashcards

Chapter 10 Flashcards

1
Q

Supply chain

A

A system of efficiently and effectively producing, making and getting products to end-users

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2
Q

Supply chain management

A

Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers and final consumers

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3
Q

Marketing logistics (physical distribution)

A

The tasks involved in planning, implementing and controlling the physical flow of materials and final goods from points of use to meet the needs of customers at a profit

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4
Q

Value delivery network

A

The company, suppliers, distributors and ultimately, customers who ‘partner’ with each other to improve the performance of the entire system

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5
Q

Services marketing logistics

A

Coordinating non-material activities needed to provide a service in a cost-effective way and with the quality expected

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6
Q

Supply chain trade-offs

A

The trade-offs in costs areas involved when deciding on the service level the organisation will offer customers

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7
Q

Distribution centre

A

Large and highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to the retail owner of the centre as quickly as possible

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8
Q

Intermodal transportation

A

Combining two or more modes of transportation

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9
Q

Marketing channel (distribution channel)

A

A set of interdependent organisations involved in the process of making a product or service available to users

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10
Q

Channel levels

A

A layer of intermediaries who perform some work in bringing the product and its ownership closer to the final buyer

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11
Q

Direct marketing channel

A

A marketing channel that has no intermediary levels

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12
Q

Channel conflict

A

Disagreements among marketing channel members on goals, roles and rewards - that is, on who should do what and for what rewards

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13
Q

Conventional marketing channel

A

A channel consisting of one or more independent producers, wholesalers and retailers, each a separate business seeking to maximise its own profits, perhaps even at the expense of profits for the system as a whole

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14
Q

Vertical marketing network

A

A distribution channel structure in which producers, wholesalers and retailers act as a unified network; one channel member owns the others, has contracts with them, or wields so much power that they all cooperate

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15
Q

Corporate vertical marketing network

A

A vertical marketing network that combines successive stages of production and distribution under single ownership; channel leadership is established through common ownership

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16
Q

Contratual vertical marketing network

A

A vertical marketing network in which independent firms at different levels of production and distribution join together through contracts

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17
Q

Administered vertical marketing network

A

A vertical marketing network that coordinates successive stages of production and distribution, not through common ownership or contractual ties but through the size and power of one of the parties

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18
Q

Horizontal marketing network

A

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity

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19
Q

Multichannel distribution network

A

A multi channel distribution system in which a single firm sets up two or more marketing channels to reach one or more marketing segments

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20
Q

Disintermediation

A

The removal of marketing channel intermediaries by goods or services producers, or the displacement of traditional resellers by new and different types of intermediaries

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21
Q

Retailing

A

All activities involved in selling goods or services directly to final consumers for their personal use, non-business use

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22
Q

Retailer

A

A business whose sales come primarily from retailing

23
Q

Shopper marketing

A

Using point-of-sale promotions and advertising to extend brand equity to ‘the last mile’ and encourage favourable in-store purchase decisions

24
Q

Self-service retailer

A

A retailer that provides few or no services to shoppers; shoppers perform their own locate-compare-select process

25
Q

Category killer

A

A giant speciality store that carries a very deep assortment of a particular line

26
Q

Limited-service retailer

A

A retailer that provides only a limited number of services to shoppers

27
Q

Full-service retailer

A

A retailer that provides a full range of services to shoppers

28
Q

Speciality store

A

A retail store that carries a narrow product line with a deep assortment within that line

29
Q

Combination store

A

A combined grocery and general merchandise store

30
Q

Department store

A

A retail organisation that carries a wide variety of product lines, typically clothing, home furnishings and household goods, each line is operated as a separate department managed by specialist buyers or merchandisers

31
Q

Supermarket

A

A large, low-cost, low-margin, high-volume, self service store that carries a wide variety of food, laundry and household products

32
Q

Convenience store

A

A small store, located near a residential area, open long hours seven days a week, carrying a limited line of high-turnover convenience goods

33
Q

Mass merchant

A

A type of store carrying a large assortment of merchandise such as hardware (Bunnings Warehouse), electrical goods (Harvey Norman), or personal and health care (Priceline)

34
Q

Superstore

A

A store almost twice the size of a regular supermarket carrying a large assortment of routinely purchased food and non-food items, and offering such services as dry cleaning, photo developing, cheque cashing, bill paying, car care and pet care

35
Q

Hypermarket

A

A huge store that combines supermarket, discount and warehouse retailing; in addition to food, it carries furniture, appliances, clothing and many other items

36
Q

Service business

A

A business where the product line is actually a service - for example, hotels, motels, airlines and restraunts

37
Q

Discount store

A

A retail institution that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume

38
Q

Off-price retailer

A

A retailer that buys at less than regular wholesale prices and sells at less than retail, usually carrying a changing and unstable collection of high-quality merchandise, often leftover goods

39
Q

Direct factory outlet

A

An off-price retailing operation owned and operated by manufacturers, normally carrying the manufacturers surplus, discounted or irregular goods

40
Q

Warehouse club

A

An off-price retailer that sells a limited selection of brand-name grocery items, appliances, clothing and a hodgepodge of other goods at deep discounts to members who pay an annual membership fee

41
Q

Chain stores

A

Two or more outlets that are commonly owned and controlled, employ central buying and merchandising, and sell similar lines of merchandise

42
Q

Voluntary chain

A

A wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising

43
Q

Retailer cooperative

A

A contractual vertical marketing network in which retailers organise a new, jointly owned wholesale business

44
Q

Franchise

A

A contractual association between a manufacturer, wholesaler or service organisation (a franchisor) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system

45
Q

Central business district

A

The area of business at the heart of a city or town

46
Q

Shopping centre

A

A group of retail businesses planned, developed, owned and managed as a unit

47
Q

Strip shopping centre

A

A group of retail businesses located along an arterial road

48
Q

Wheel of retailing concept

A

A concept of retailing that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced

49
Q

Wholesaling

A

All activities involved in selling goods and services to those buying for resale or business use

50
Q

Wholesaler

A

A firm engaged primarily in wholesaling activity

51
Q

Merchant wholesaler

A

An independently owned business that takes title to the merchandise it handles

52
Q

Broker

A

A person or business who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation

53
Q

Agent

A

A person or business who represents buyers or sellers on a more permanent basis, performs only a few functions and does not take title to goods

54
Q

Manufacturers sales branches and offices

A

Wholesaling by sellers or buyers themselves, rather than through independent wholesalers

Marketing (25 decks)

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