Exam - Q2 Flashcards
1
Q
The four major characteristics that influence consumer behaviour
A
The four major characteristics that influence consumer behaviour include culture, social, personal and psychological
2
Q
Culture
A
Culture covers a buyer’s culture, cultural group and social class
3
Q
Social
A
Social factors that influences consumer behaviours include groups, family, social roles and status
4
Q
Personal
A
Personal factors include age and life-cycle stage, occupation, education, economic situation, lifestyle, personality and self-concept
5
Q
Psychological
A
Psychological factors include motivation, perception, learning, beliefs and attitudes
6
Q
Three other factors
A
Occupation, personality and attitude
