Chapter 14 Flashcards
Sustainable marketing
Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
Sale of Goods Act
The Act sets out consumer rights and remedies when purchasing from all manner of vendors
Competition and Consumer Act 2010
The Act, previously known as the Trade Practices Act (1974), and new regulations are designed to protect consumers by focusing on preventing restrictive practices of corporations. The main source of Australian competition law is found in Part IV of the Act, with case decisions interpreting the legislation
Consumerism
An organised movement of citizens and government agencies whose aim is to improve the rights and power of buyers in relation to sellers
Environmentalism
An organised movement of concerned citizens and government agencies that aims to protect and improve people’s current and future living environment
Environmental sustainability
A management approach that involves developing strategies that both sustain the environment and produce profits for the company
Consumer-oriented marketing
The philosophy of sustainable marketing which holds that the company should view and organise its marketing activities from the consumer’s point of view
Customer-value marketing
A principle of sustainable marketing which holds that a company should put most of its resources into customer-value-building marketing investments
Innovative marketing
A principle of sustainable marketing which requires that a company seek real product and marketing improvements
Sense-of-mission marketing
A principle of sustainable marketing which holds that a company should define its mission in broad social terms, rather than narrow product terms
Societal marketing
A principle of enlightened marketing which holds that an organisation should make marketing decisions by considering consumers’ wants, the organisation’s requirements, and the long-term interests of consumers and society
Ethical marketing
An approach by organisations whereby they recognise that the task of marketing is to be enlightened to society’s views and ethical in their approach to society as a whole, as well as to customers
Legal compliance program
A system designed to identify, manage and reduce the risk of breaking the law
Intellectual property (IP) law
Law involving areas such as copyright, trademarks, patents, designs, trade secrets and domain names
Copyright
Protects individual ideas as expressed in permanent forms such as original literary, dramatic, musical or artistic works, sound recordings, films and broadcasts
