Exam 3 wk13 Reading Flashcards
in the early days of TV, who produced most prime-time programs? what led to the end of this system funding?
live dramas. Programs - Studio One. videotape end live productions
what is time shifting? what technology is associated with time shifting?
VCR encouraged time-shifting
playing back programs at times other than when they are aired
what are the 3 sources of programming for local TV stations
- production
- provide program viewed by audience
- distribution
- handled by tv networks/cable co.
- exhibition
- responsibility of local TV stations
was cable a friend or a foe for public TV
strong competition from the growing cable industry.
what are the five criticisms of how rating data is gathered that deserve closer attention
- person who agrees to participate may have different viewing habits than those who don’t
- Nielsen reports, “returners” behave differently from “nonreturners”
- people who know viewing is being measured; change behavior
- ratings co. have problem measuring the viewing of certain groups (i.e minorities)
- stations being measured can distort measurement process by engaging in contest/special promotions or by running unusual/sensational programs -a “hype” ratings
what are the 3 things Dr.Hall outlines about the content of the popular TV show “The Bachelor”
argue Bachelor is modern fairy tale.
Man=prince charming.
competition itself=the big ball
all the women=vying to be Cinderella
what are the 4 ways that men and women are portrayed differently on cooking shows
- men professional cooks/women domestic, approachable cooks. males refer to expertise/women don’t. men wear chef jackets/women casually dressed.
- males cook for leisurely entertainment on food networks, for some special event/ women show weekday family meals
- cooking as a journey…men more adventurous/women more thrifty homemakers
- cooking as competition…male is athletic, compete against others/women cooking is nurturing, democratic, and family centered. male&female contestants recognized
what are the 3 components of a cable tv system
- head end
- distribution system
- house drop
list and describe the 3 main sources of revenue for national cable services
- advertising - some entirely thru ads
- carriage fees - charging some cable networks
- subscription fees - cable co. pass charges to customers
describe structure of satellite TV. (5 components)
- CONTENT PROVIDERS (espn, local broadcast stations) send signals to
- a BROADCAST CENTER, takes programming and transmits it to
- GEOSYNCHRONOUS COMMUNICATION SATELLITES (satellite orbit keeps over same spot on Earth), which receive the programs from the broadcast center and send them back down to
- a SMALL SATELLITE RECEIVER RECEIVING DISH, which picks up the signal and transmits it to
- a SATELLITE RECEIVER , which transforms the signals so that it can be viewed on a conventional TV set.
what is microcasting
sending a message to a small group of interested people
what is the head end of a cable tv system
consist of antenna & related equipment, receive signals so can send out to subscribers
what is the distribution system of a cable tv system
consist of actual cables that deliver signals to subscribers
what is the house drop of a cable tv system
section of cable that connects the feeder cable to the subscribers TV set. one way/two way
what is the reputation of GoDaddy.com? How did they market their products.
reputation for creating Super Bowl commercials that were unacceptably sexual. “sex sells”
