Exam 2 week 9(2) Flashcards
Did radio see a general decline in revenue after the intro of TV? What was the specific effect the introduction of TV had radio.
No, radio revenues actually rose steadily.
- radio relied on revenue from ads for local businesses
- looked for coexistence
what is the non-duplication rule
precluded an AM-FM combination from duplicating its AM content on its FM station for more than 50% of the time.
what are the 3 classifications of AM channels
- clear
- regional
- local
*refer to notes if need more info
what are the 5 sources of income from the sale of commercial time on the radio
- local
- national
- off-air
- network
- digital
what are the two ways Arbitron has measured radio use
survey approx. 280 radio markets and reported results to stations, networks, syndication companies, and advertisers.
introduced portable people meter (PPM), compile TV rating.
what was the novel approach the record promotion adapted after WWII?
Capital Records mailed free records to radio stations, hope for airplay.
*Radio help sell records
what are the 3 innovations that have totally reshaped the music industry
- MP3 players
- smartphones w/ MP3
- iTunes
What are the 6 main outlets for music distribution
- direct retail
- rack jobbers
- one-stops
- direct consumer sales
- online sale
- direct download
- refer to notes for more info
- direct retail, online sale, and direct DL most important
what are rack jobbers
service the CD racks in variety or large department stores (EX. Walmart)
What is 360 deal
co. agree to make large cash pay to performer and in return gets % of all revenue generated by performer
What story was told about Marie Digby? Was it true?
makes youtube videos simply filmed of her performing songs seemingly as a new artist wanting views, ppl didn’t realize she was a signed recording artist w/ Hollywood records. –more attention
why did big companies go along w/ the Mary Digby story
media giants want in on the viral revolution going on right now
what is the “clock format” used by radio producers
a recurring pattern of sounds and themes arranged in a certain order each hour, w/ news bulletins, weather reports, sports, and phone-in features at certain fixed times
what is the ‘psychic investment’ radio listeners make in local space
people’s feeling about community, territory, work, etc. are seized by radio so that it can “map our symbolic and social environment”
How is radio a “space binding” medium
ensures the rapid, broad distribution of changing texts without restriction to an ordinary space or a cultural elite.
