Exam 2 week 9

Question 1

what is the google book search project? what are some benefits and concerns relative to this project?

Answer 1

digitilization of books. 
benefits:
-greater access to info
-easy to find out of print books
-easy access to public domain books
concerns: 
-copyright infringement 
-google monopoly
-set fees, decision to include/exclude

Question 2

what’s an expresso book machine

Answer 2

• print on demand
• digitally story 23.6 miles of shelving
• accounts for small portion of market

Question 3

what are some short head/long tail implications for the book industry

Answer 3

• short head, blockbusters important

- long tail, make everything available, help people find books, cut prices, democrazation of production

Question 4

what were some of the reasons why magazines had a difficult time becoming popular in the early days of the US?

Answer 4

mags only last for 3-6 mo.

no more than 3 mags out at one time (1741-1794)

Question 5

what factors contributed to the growth of magazines in the late 1800 and early 1900s

Answer 5

decreasing cost

• advertising
• improvements in means of production (steam powered press)
• postal act of 1879 - create classes of mail

increase in demand
- increased literacy, expendable income, growing population

Question 6

what are the 5 types of magazines discussed in class

Answer 6

• consumer mags
• specialization
• literary and commentary magazines
• news magazines
• gender based magazines

Question 7

why have magazines been criticized for issues relatives relative to body image

Answer 7

• promoting unobtainable body image
• offer distorted pictures of reality and what constitues beauty
• 17 magazines said would stop photo shop images

Question 8

how did magazines use synergistic strategies

Answer 8

• EX. Elizabeth Hurley cover, bikini from clothing line, promote estee lauder
• cross media synergy, ESPN mag having stories about Long Horn Network

Question 9

Whats an advertorial

Answer 9

mag designed to look like editorial content rather than paid advertising

Question 10

whats a coverline

Answer 10

teaser headlines on mag covers.

shock/intrigue/titillate potential business

Question 11

what is the public sphere

Answer 11

place where people can come together to discuss problems facing society and ways to fix their issues

Question 12

what are imaged communities

Answer 12

a group of people (town, city, nation) that feel connected to each other.

• socially constructed
• connected thru common identity

Question 13

why are newspapers important to the public sphere and imagined communities

Answer 13

help foster commonalities

-we read news because we know others in our community doing the same

Question 14

what was the main content of early newspapers

Answer 14

• small pieces of local gossip
• European news and economic info
• little news about other colonies/local political issues

Question 15

how were early newspapers funded? and who was the ain audience for these paper

Answer 15

• annual subscriptions

- main audience mostly elites

Question 16

what are the four stages that lead to development of objectivity

Answer 16

• stage 1: monopoly controlled by gov.
• stage 2: controlled by political parties
• stage 3: economic entity
• stage 4: professional

Question 17

what is advocacy journalism?

Answer 17

news that presents a non-objective version of the news

• stories take perspective and advocate for a position.
• must remain factual

Question 18

what is trustee journalism?

Answer 18

news that presents an objective version of the events

• present available info
• gets stuck in “both sides” mentality
• stories don’t take perspectives

Question 19

what are the 3 things that helped contribute to the professionalization of journalism

Answer 19

(1)better training, (2)writing, and (3)salaries