Exam 2 week 7 Flashcards
How do magazine publishers make their content seem more ‘timely’ to the reader
- shift date
- fill pages with future-oriented content , provides “freshness and anticipation”
What content from Marie Claire was ‘devastatingly ill-timed’
Photoshoot and interview w/ Ashlee Simpson. Simposon underwent nose surgery shortly after, stating “everyone made way they are” - hundreds of reader complaints
what are two ways that magazines are taking advantage of the new digital platform
- help with time challenges, updated content
- remain competitive w/ online content
why do print books have better change of survival compared to magazines and newspapers
books don’t have advertisers to lose or subscribers they need to hold onto
What is a ‘backlist’ and how did use of it change in the 1980s
- inventories of books other than new releases and current bestsellers.
- high rent space, force to focus on best-selling books
- backlist decline
how many authors wrote nearly 2/3 of best-selling books between 1986-1996
6
According to Kahle, what are the two negative outcomes of the Google book settlement
- google monopoly –> set prices
- entire publishing environment will weaken
what are the three themes in teen magazine websites
- beauty is a requirement feel good
- beauty acheived by products
- websites could help find right products –> beautiful
what are the three defining features of magazines
- attract most specialized audiences
- relationship with social, demographic, economic, and social trends
- can influence social trends
what is paid circulation? what are its two advantages?
-readers pay to receive the magazine (subscription/newsstand )
advantage:
- (2nd class) lower postal rates
- provides revenue source to the publisher in addition to advertising
what is controlled circulation? what are its two advantages?
-alternative to paid circulation, controlled circulation mags set specific qualifications for those who are to receive the mag.
advantage:
- publications useing it can reach all personnel in given field
- avoid cost of promoting subscriptions
what three factors combined to make the book industry more commercially oriented
- new breed of literary agents
- publishing houses expand into mass market
- forced book industry to depend on more banks for finance capital
what is printing on demand
huge database of books in digital form
- customer print book on demand
- growth of self-publishing
what is user-generated content
publishing industry experiment but not impressed.
professional writers will be main source of book content
what are the two main sources of income for publishers
- book sale money
- subsidary rights (sales to book clubs, foreign rights, paperback, reprint permissions)
*income from book sales more important
