Exam 3 wk 14 Reading

Question 1

what are the 4 drawbacks of email

Answer 1

• not as formal as printed letter
• not as private as a letter in an envelope
• comes with spam
• problem of info overload

Question 2

describe the term WiMax

Answer 2

technology that will bring wireless internet access to entire metropolitan areas.
like WiFi, but instead of short range (200ft or so), WiMax permits access across a range of approx 10 miles

Question 3

describe two examples of click fraud

Answer 3

• generate a lot of false clicks on competitor’s link
• competitor creates bogus site, places other competitor link on bogus site, then uses bot program to generate clicks on other competitors site, costing money.

look to notes for more info1

Question 4

what are 3 ways to make profit over the Internet

Answer 4

• create site with content so compelling that people will pay to see it
• sell merchandise or sell services online
• site can sell advertising : paid search ads, display ads, classified ads

Question 5

what is a legitimate white hat way that websites can help improve their rankings on search engines

Answer 5

• make everything on page visible to search engine
• participate in a Web ring with other high-quality sites=more links to site
• make sure that each page has plenty of text that includes relevant terms

Question 6

what is the unethical black hat technique in improving rankings on search engines

Answer 6

• “cloaking”, creating two version of site, one ppl see and bogus site only visible to search engines that include popular search terms (i.e.sex)
• using text containing pop. search terms that users can’t see but are visible to spider bots
• “link farming” using software that automatically generates a huge number of pages with links back to the original site
• even illegal software programs that can forcibly inject links into sites that search engines source as more credible.

Question 7

what are the four effects of social media

Answer 7

• social media to attract/hold audience
• changed way we think of entertainment
• part of news gathering
• commercialized.

Question 8

what are the three implications of the lack of ‘gatekeeper’ on the internet

Answer 8

internet has no gatekeeper

• risk of overloading system w/ unwanted messages
• info comes w/out guarantee
• no gatekeepers=no censorship

Question 9

what are two justification that advertisers provide when asked about collecting user data over the Internet

Answer 9

• advertising critical to keep web vibrant

- collection of user data helps advertiser better serve consumers

Question 10

how many days need to pass before law enforcement no longer needs a warrant to search through your email

Answer 10

180 days

*more info in notes

Question 11

what are the 4 broad principles outlined in the Federal Trade Commission’s self-regulatory standards.

Answer 11

• transparency and control
• security and data retention
• material changes
• sensitive data

Question 12

what is transparency and control according to FTC

Answer 12

co. shud provide ‘meaningful disclosures’ about the practice and choice about whether to allow it

Question 13

what is security and data retention according to FTC

Answer 13

co. shud provide reasonable data security measures and shud retain data “onla as long as necessary” for legitimate business / law enforcement needs

Question 14

what is material changes according to FTC

Answer 14

before co. uses data ina manner that is “materially different” from promises made when co. collected data, shud obtain “affirmative express consent” from the consumer

Question 15

what is sensitive data according to FTC

Answer 15

before using data bout children, health or finances, co. shud obtain affirmative express content

Question 16

what is peer production.

Answer 16

commons-based production

production depend on individual action that is self-selected and decentralized, rather than hieracrchically assigned

Question 17

how is the concept of centralization related to peer production

Answer 17

particular response to problem of how to make the behavior of many individual agents effectively cohere.
primary is separation of the locus of opportunities for action from the authority to choose the action that the agent will undertake

Question 18

how is the concept of decentralization related to peer production

Answer 18

the ideal market.
each individual agent acts according to his will. coherence and efficacy emerge cuz individuals plan not in cooperation with others, but by coordinating, understanding the will of others and expressing their own through the price system

Question 19

what are the 3 functions involved in the process of info production and exchange in an instance of peer production

Answer 19

• initial utterance of humanely meaningful statement
• separate function of mapping initial utterances on knowledge map. utterance must be “relevant” and in some sense “credible”
• function of distribution, how how one takes the utterance produced

Question 20

what are the 3 core characteristics that Wiki combine

Answer 20

• collaborative authorship tool
• self-conscious effect at creating encyclopedia
• all content generated is released under the GNU Free Documentation License.

**notes for more info

Question 21

what did a study find about the content of Wiki and Encyclopedia Britannica.

Answer 21

McHenry critcize Wiki as “Faith Based Encyclopedia”. Wiki made corrections, McHenry found himself blessing Wiki.

Question 22

how often do system operators and server hosts of wiki use their power to block users who are systematically disrupting the website?

Answer 22

-have power to block users who are systematically disruptive, that power used rarely. relies instead on social norms to secure the dedication of project participants to objective writing

Question 23

explain wiki behavior of objective writing

Answer 23

runs smooth and productively cuz:

• huge variety of particpants, Wiki remains unbiased
• aim not to write articles from single objective point of view, wants to fairly present all views on issue