Exam 3 wk12 Reading Flashcards

1
Q

Define the term Phi Phenomenon

A

what happens when we see one light source go out while another one is illuminated. To our eyes, looks like the light moves from one place to another

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2
Q

Define the term Persistence of Vision

A

our eyes continue to see an image for a split second after the image disappeared from view

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3
Q

Why is Phi Phenomenon and Persistence of Vision important to movies

A

makes motion pictures possible

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4
Q

what are nickelodeons

A
  • occur when filmmakers see movies can tell stories

- aka nickelettes, due to 5cent admission price

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5
Q

what is the MPPC

A

Motion Picture Patents Company

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6
Q

what effect did the MPPC have on the movie industry

A
  • formed to restrict movie-making to the 9 co. that made up the MPCC.
  • forced tax, theatres use projection equipment patented by MPPC. fail to do so=MPPC no approve film
  • fueled competition
  • established movie environment: Hollywood
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7
Q

what is block booking

A
  • received 2-3 topflight films from a studio, the theater owner agree to show 5-6 other films of low quality.
  • assured steady revenue
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8
Q

what are the 4 ways films can be financed

A
  1. if producer has good track record/film looks promising, distributor might lend $, in return distributor gains distribution rights
  2. arranging a pickup.
  3. a limited partnership.
  4. a joint venture.
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9
Q

What are 3 typical arrangements developed by movie companies and exhibitors relative to the financial terms tied to showing a film

A
  1. exhibitor agree to split money w/ distributor
  2. the sliding scale
  3. 90/10 deal
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10
Q

what does it mean to arrange a pickup when speaking of how films are financed

A

distributor agrees to “pick up” the cost of a finished picture at a later date for a set price. Does producer little good, secures loan for cost of film

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11
Q

in relation to how films are financed, what does it mean to have a limited partnership

A

film is financed by outside investors. personal liability limited to amount invested

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12
Q

in relation to how films are financed, what does it mean to have a joint venture

A

several co. involved in film production/distribution pool their resources and agree to finance & distribute 1+ films.

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13
Q

what is the sliding scale in relation to financial terms tied to showing a film

A

as box office revenue increase, so does the amt exhibitor must pay distributor

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14
Q

what is the 90/10 deal in relation to financial terms tied to showing a film

A

movie theater owner first deducts house allowance (the nut) from box office take. plus a sum that is pure profit for the theatre (called air). from the revenues that remain(if any), distributor gets 90% and the house 10%.

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