Exam #2 Study Guide Flashcards
What is meant by the term “cognitive miser?”
Cognitive miser: A term used to describe people’s reluctance to do much extra thinking.
Know what the Stroop test is and be able to describe the Stroop effect.
Stroop test: A standard measure of effortful control over responses, requiring participants to identify the color of a word (which may name a different color).
Stroop effect: In the stroop test, the finding that people have difficulty overriding the automatic tendency to read the word rather than name the ink color.
What is the Implicit Associations Test (IAT)?
A computer test that measures the strength of associations between concepts (gay people) and evaluations (good, bad) or stereotypes (athletic, clumsy).
How do the IAT and Stroop test demonstrate differences in automatic and deliberate judgments?
The IAT and Stroop test demonstrate that the automatic system is faster at making judgements than the deliberate system. These judgements rely on mental shortcuts and it takes time and effort for the deliberate system to override them.
What are schemas and scripts and what do they have to do with the term “priming?”
Schemas: knowledge structures that represent substantial information about a concept, it’s attributes, and it’s relationships to other concepts
Scripts: knowledge structures that define situations and guide behavior
Priming is the activation an idea in someone’s mind so that related ideas are more accessible. Priming relies on schemas and scripts that already exist in someone’s mind in order to influence their behavior in the future, this can happen consciously or unconsciously and in seemingly unrelated contexts.
Understand the differences in positive and negative framing (e.g., gain-framed and loss-framed).
Gain-framed appeal: Focuses on how doing something will add to your health
Loss-framed appeal: focuses on how not doing something will subtract from your health
Explain the difference between internal/external and stable/unstable attributions.
Internal attributions attribute one’s success or failure to factors within a person (e.g., effort, intelligence), while external attribute one’s success or failure to factors beyond the person, and more to the situation at hand (e.g., luck, task difficulty).
Stable/unstable attributions refer factors that are constant (e.g., ability, task difficulty) and changing (effort, luck).
These four dimensions are used to illustrate attribution theory.
Stable + Internal = Ability
Stable + External = Task Difficulty
Unstable + Internal = Effort
Unstable + External = Luck
What is the actor/observer bias?
Actor/Observer Bias: The tendency for actors to make external attributions and observers to make internal attributions.
What is the “fundamental attribution error”?
Fundamental Attribution Error (Correspondence Bias): The tendency for observers to attribute other people’s behavior to internal or dispositional causes and to downplay situational causes.
Heuristics: Anchoring and Adjustment
Anchoring and Adjustment: judging frequency or likelihood of an event by using a starting point (an anchor) and then making adjustments up and down.
Heuristics: Availability
Judging the frequency or likelihood of an event by the ease with which relevant instances come to mind
Heuristics: Representativeness
Judging the frequency or likelihood of events by the extent to which it resembles the typical case.
Heuristics: Simulation
Judging the frequency or likelihood of events by the ease with which you can imagine (mentally simulate) it.
How do heuristics help us?
Deliberate thinking requires time and effort, and most people prefer to rely on automatic processing when they can. The automatic system sometimes relies on mental shortcuts in order to save time and be efficient in decision making. These heuristics help us make judgements everyday, sometimes they can even save lives.
Nina is interviewing for jobs. She believes she gets a better response from potential employers when she wears a specific pair of earrings, so she wears those earrings to every interview. This is an example of what type of error/bias?
Illusory correlation: tendency to overestimate the link between variables that are related only slightly or not at all.
During presidential elections, people tend to seek information that paints the candidate they support in a positive light, while dismissing any information that paints them in a negative light. This is an example of what type of error/bias?
Confirmation bias: tendency to notice and search for information that confirms ones beliefs and to ignore information that disconfirms ones beliefs.
Ireland is one of the places in the world with the most red-haired people per capita. A person is selected at random from the Irish population. What are the odds of selecting a person with red hair? If you rate the odds as high, you are ignoring the fact that red-haired people only make up only about 10% of the population. This is an example of what type of error/bias?
Base-rate fallacy: tendency to ignore or underuse base rate information and instead to be influenced by the distinctive features of the case being judged.
At the Monte Carlo casino in Las Vegas in 1913. The roulette wheel’s ball had fallen on black several times in a row. This led people to believe that it would fall on red soon and they started pushing their chips, betting that the ball would fall in a red square on the next roulette wheel turn. The ball fell on the red square after 27 turns. Accounts state that millions of dollars had been lost by then. This is an example of what type of error/bias?
Gambler’s fallacy: tendency to believe that a particular chance event is affected by previous events and that chance events will “even out” in the short run
Avery loves hockey, he believes that every time he wears a certain pair of sweatpants while watching the game, his team will win. This is an example of what type of error/bias?
Illusion of control: the false belief that one can influence certain events, especially random or chance ones
Nate thinks he is a master calligrapher but he is really just a college student with very good handwriting, he doesn’t realize that millions of students have excellent handwriting just like him.This is an example of what type of error/bias?
False Uniqueness Effect: tendency to underestimate the number of people who shares ones most prized characteristics and abilities
Nina loves pasta. She assumes her friends must all love pasta too, so she makes pasta for all her dinner guests without asking for their input. This is an example of what type of error/bias?
False Consensus Effect: tendency to overestimate the number of other people who share ones opinions, attitudes, values, and beliefs
Fiona has decided that she must be seasonally depressed, when she still feels depressed during the summer, she wonders why her seasonal depression is still around. This is an example of what type of error/bias?
Theory Perseverance: proposes that once the mind draws a conclusion, it tends to stick with that conclusion unless there is overwhelming evidence to change it
El believes that Harry Styles and Louis Tomilson were once involved in a love relationship, as they consider this as a stance to take for a school essay, they become much more convinced of their beliefs. This is an example of what type of error/bias?
Attitude Polarization: the finding that people’s attitudes become more extreme as they reflect on them.
Jack’s organization has a great quarter, meeting and exceeding all the targets set. If the underlying reasons for its performance are unchanged, it will do less well the next quarter. This is an example of what type of error/bias?
Statistical Regression (regression to the mean): the statistical tendency for extreme scores or extreme behavior to be followed by others that are less extreme and closer to the average.