Chapter 7 Questions Flashcards
Which concept can be defined as pieces of information (facts or opinions) about something?
Beliefs
Which concept can be defined as a global evaluation?
Attitudes
Fast evaluation is to slow evaluation as ____ is to ____ .
automatic attitude; deliberate attitude
Dual attitudes refer to ____ and ___ attitudes.
automatic; delibrate
Alissa heard a new song on the radio that she likes. A company used the same song in its advertising jingle, and the song was played over and over, so she was repeatedly exposed to the song. Alissa’s attitude toward the song is likely to ____ .
become more positive
If the word pink is followed by negative words and frowns from his mother, the toddler learns to respond negatively to the word pink. This is an example of ____ .
classical conditioning
Juan wasn’t sure whether he was in favor of capital punishment or not. However, after receiving an “A” on a speech paper denouncing capital punishment, he decides that capital punishment is ineffective and inhumane. This is an example of ____ .
operant conditioning
After 3-year-old Davis sees his dad shaving, he covers his own face with shaving cream. This is an example of ____ .
social/observational learning
Don says he values the environment. Someone reminds Don that he litters, wastes water, eats a lot of meat, drives a gas-guzzling car alone, and never uses public transportation. Don feels a certain amount of mental discomfort, which is most likely ____ .
cognitive dissonance
Cognitive dissonance theory predicts that when there is little external justification for having performed an act, dissonance will be ____ and attitude change will ___ .
high; occur
Which statement summarizes the basic idea underlying effort justification?
a. Less leads to more
b. More leads to less
c. Suffering leads to liking
d. Liking leads to suffering
c. Suffering leads to liking
The specific process of avoiding information that is different from what one already believes is called ____ .
selective exposure
In 1934, a social psychologist and a Chinese couple drove 10,000 miles across the country, stopping at numerous hotels and restaurants. The Chinese couple received service at all of the establishments except one. Six months later, LaPiere sent a questionnaire to the same establishments, asking whether they would accommodate Chinese guests. How many said they would accommodate Chinese guests?
Less than 10%.
After reviewing the results from 47 studies, what did Wicker conclude in his 1969 article about the relationship between attitudes and behaviors?
It is so weak that the concept of attitudes should be abandoned.
According to Gordon Allport, what is the most important concept in psychology?
Attitudes
