Exam 2 part 2

Question 1

Compliance

Answer 1

Changes in behaviour that are elicited by direct requests

Question 2

Conformity

Answer 2

The tendency to change our perceptions, opinions or behaviour in ways t hat are consistent with group norms (Alternating our behaviour or opinion to match those of others)
-Fashion, music, body shape language etc.

Question 3

Auto-mimicry

Answer 3

One way our behaviour are influenced by others (unconcious) from mirror neurons and it is adaptive (When we are like others, things are more fluide)

Question 4

Sherif Study

Answer 4

Light on the wall
Ask them how the light is moving, tell wrong answers based on other people answers. Everyone end up with same result overtime

Question 5

Asch Study

Answer 5

Showed a line and need to say if it is as long as other ones. Judge the length
actor in the room. 75% Conform.

Question 6

Why do we conform:
Define
Informational Influence

Answer 6

We use people’s behaviour as indication/guides as how we should act (even violation)!
Some key points:
Not always visible, also influenced by the concequences of actions (garbage on the ground, ciggies)

Question 7

What can influence the level of conformative?

Answer 7

person (gender , culture, awareness)
We are social creature, just extremely powerful

Question 8

Persuasion dilemma describe

Answer 8

It is a good and bad thing as it can be seen to manipulate people.

Question 9

Normative influence

Answer 9

There is a pressure on us to be accepted by our tribe. We do what is expected from us
(think of the assignment)

Question 10

Would people go along a task or not, what influences us there
(Ambiguity, choice architecture)

Answer 10

Ambiguity = High degree of conformity
Choice Architecture: How the situation is set up. Organ donor for example.

Question 11

How people go along as a group, what does influence

Answer 11

Cohesiveness, when he group like each other, more likely to go along, if one person say no, conformity will go down.
Group size, higher number = more peeps

Question 12

Individualism

Answer 12

Cultural orientation in which independence and autonomy is valued over the group

Question 13

Informational influence

Answer 13

Influence that produce conformity when a person believes others are correct in their judgment

Question 14

Minority Influence

Answer 14

Process by hich dissenters produce change within a group

Question 15

Private conformity
vs
Public Conformity

Answer 15

Private: When someone changes their opinion, privately, and accept the position taken by others
Public is a superficial switch in behaviour to fit the group

Question 16

Social Impact Theory

Answer 16

Social impact of any source (such as a person, a group, or a message) on any target (such as another person, a group, or a behavior) depends on three factors: strength, immediacy, and number.

Strength refers to the importance, credibility, or attractiveness of the source.

Question 17

Factors influence Conformity:
Any rationale
Strange Request
Reciprocity

Answer 17

Any Rationale: Just give someone a reason!
Strange request, odd: I would like 1.30$ please
Do something nice for them in return “Ill give you a little something after dinner, candy at restaurant

Question 18

Factors that influence conformity
Social proof
Incentives
Low Balling

Answer 18

Norms on action of others” Everyone else does it”
Giving a reward: bonus, rebate for complying
Agreeing with incomplete info, then give the full demand

Question 19

Factors that influence conformity:
Foot in the door
Door in the face
Scarcity

Answer 19

Small request first, then bigger request “Can we put a llittle sign here, then big sign”
Ask for something large and unreasonable then down size to real request
LIMITED AMOUNT. Count down,

Question 20

Factors that influence conformity:
Goal Gradiant effect
Highlighting Autonomy
Fear

Answer 20

When you are near complition, so close: Punch card with 2 already marked
They are in control; “You decide”
Moderate fear is good and feeling like they are learning something = effective

Question 21

Factors that influence conformity: Implementation intention
Future lock-in

Answer 21

Goal setting, make a plan
No need to pay right now, but in 6 months yup (difficulty projecting in the future)

Question 22

Milgram Obedience research

Answer 22

Wth the buzzer with electricity being asked to electrocute the other person when giving wrong answer 65% when to the end

Question 23

Milgram Research, what also influence the person obedience

Answer 23

Slippery slope: Gradual escalation
Proximity and distance
Credible authority
Other model of disobedience
Sensitized: If you know about this research

Question 24

Some real example of obedience

Answer 24

Parents
Military
Institution
Reality tv
Hospital

Question 25

Social Media Engagement tool

Answer 25

Accessibility
Stimulate People Senses
Agency
Intermittent reinforcement
Trigger Emotions
Fills up social needs

Question 26

Social Media Equation

Answer 26

Engagment , ad revenue = $$

Question 27

What is moral Outraged

Answer 27

Trigger us, maximum engagement. Whales (represent 5% of users)

Question 28

Positive impact of social media

Answer 28

Connecting with family and friends from far
Powerful social connection
Find your tribe\
Good for shy peeps too

Question 29

Negative Impact of social media

Answer 29

Time suck
Social skills? We get inside our heads
Social Comparison
Moral Outraged
Social Damage

Question 30

How do you resist social influence

Answer 30

Minority influence: Small group sometimes influence the large group with consistent and persistent message
Critical thinking helps
Reactance (rebelling): Motive to protect our integrity - sometimes you can use reverse psychology on this one
Threatening Uniqueness. We want to be different
Attitude inoculation:
Strong attitude, More difficult to shake