Exam 1: Chapter 3

Question 1

All the demographics information: population, ethnicity, education

Answer 1

I didnt write in class :[

Question 2

World vs. United States vs. -Nevada

Answer 2

3. Education (High School / College)
   a. High School
   i. 1911 – 6% graduated from High School
   ii. 1950s – 50% graduate High School
   iii. Current – 80% graduate High School
   b. College
   i. US as a whole
4. 1940s – 5% College
5. Present - 28% College

Question 3

Age cohorts (snake idea)

Answer 3

Age/Era (Birth Cohort)
Pre 1946 (Depression Group)
1946 - 1964 (Baby Boomers)
1965 - 1976 (Generation X)
1977 - 1994 (Generation Y)
Post 1994 (Millennials)

Question 4

Public policy issues

Answer 4

-More than Legislation, set of things that the marketer interactive with

Question 5

How accomplished

Answer 5

• Legislation
• agency/administrative decisions
• Court decisions
• Treaties
• Political dialogs

Question 6

Various “eras” and their focus

Answer 6

a. Anti-Monopoly (Late 1800s)
i. Focus: Competition

b. Anti-Chain (1936)
i. Focus: Independent Retailers

c. Anti-Trust (1940s-1960s)
i. Focus: Competition
ii. Result: Court Decisions
1. Protect against companies that act/are monopolies
2. Protecting competition

d. Consumerism (1960s-1970s)
i. Focus: Consumers
ii. Result: Environmental Legislation

e. Deregulation (Reagan Era, 1980s)
i. Focus: Regulation
ii. Results: Various

f. New Anti-Monopoly (1990s)
i. Focus: Competition

Question 7

Current issues

Answer 7

• Mergers
• Consumer safety
• E-commerce
• New anti-chain