This class was created by Brainscape user l l l l. Visit their profile to learn more about the creator.
By:
l l l l
- decks
- flashcards
- learners
Decks in this class (28)
Chapter 1
Marketing,
To serve both buyers and sellers ...,
The key to achieving these two ob...
17
cards
Exam 1: 2 sample test
A reasonable definition of market...,
The wal mart video featured a dis...,
According to the text the sales e...
13
cards
Exam 1 : Chapter 1
Definition s of marketing,
Misconceptions about marketing,
Brief history of marketing 1850 p...
7
cards
Exam 1: Chapter 2
Marketing myopia definition and,
Current examples of marketing myopia,
Four causes of marketing myopia
8
cards
Exam 1: Chapter 3
All the demographics information ...,
World vs united states vs nevada,
Age cohorts snake idea
7
cards
Exam 1: Chapter 5
Five step process for decisions,
Problem recognition,
Information search and shopping r...
19
cards
Exam 1: Chapter 6
Businesses manufactures users oem s,
Businesses related industries,
Businesses service providers
25
cards
Exam 1: Chapter 7
Gray markets,
What are grey products,
A true knockoff is a ______
15
cards
Exam 1 : Walmart
How does walmart help their emplo...,
How is walmart eco friendly,
How does walmart improve their se...
4
cards
Exam 1: Land's end
The lands end video stressed,
What are the 2 main things that t...,
Straight rebuys
7
cards
Exam 2 - Chapter 8
_____ data are facts and figured ...,
Marketing research includes which...,
Place the steps of the marketingf...
82
cards
Exam 2 - Chapter 9
0
cards
Exam 2- Chapter 10
0
cards
Exam 2 - Chapter 11
0
cards
Exam 2 - Chapter 15
0
cards
Exam 2 - Chapter 12
0
cards
Exam 2 - Chapter 14
0
cards
Exam 2 - Second midterm - Sample exam
1 the creston winery video featured,
2 according to the text what perc...,
3 a middleman that takes title to...
15
cards
Exam 2- Service marketing
1 services marketing how services...,
Consumer behavior issues with ser...,
Search
16
cards
Exam 2 - Marketing Channels
Consumer markets,
Business markets,
Middleman terminology specific
20
cards
Exam 2 - Supply Chain Management
Supply chain,
Supply chain outsourcing of logis...,
Service cost tradeoffs
11
cards
Exam 2 - Research
Five step process and rationale f...,
1 define the problem,
2 develop the research plan
16
cards
Exam 2 - Segmentation
Segmentation rationale,
Segments should be,
Segment stability stability issue
17
cards
Exam 2 - Innovation
Definition of an innovation,
Product,
Product hierarchy
11
cards
Exam 2 - Branding
Branding,
Legal issues,
Consumer benefits
19
cards
Exam 2 - Pricing
Skimming vs penetration,
Odd even,
Price points
14
cards
Exam 3 - study guide
0
cards
Exam 3 - sample test
1 the sales management video feat...,
2 coupon redemption rates in the ...,
3 a majority of trade promotions ...
7
cards
More about
MKT 301
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study l l l l's MKT 301 flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
MKT 301
- 11 decks
- 165 flashcards
- 5 learners
Decks:
1 Allgemeine Grundlagen, 2 Das Verhalten Der Konsumenten, 3 Grundlagen Der Marktforschung, And more!
