ETVTvalence factors is most important

Question 1

what is valence

Answer 1

Valence issues are when there isn’t significant disagreement between parties and voters
therefore choose based on which party they think is going to be most effective in government.
Leadership and competence are key to this.

Question 2

yes- leadership

Answer 2

increase in public image
politics has become more personalized
presedentialism since 1979
growth of social media
personalities are important
media focus uk campaigns are increasingly shaped by perceptions of leading figures
leadership is important in 2010 15 and 24
2010 Cameron vs brown
leaders important in winning
swing votes united the party
bj 2019 red wall
poor and unpopular leaders and detrimental
JC 2019
2024 sunak -51% net favorability
touch, smug
starmer -17 you gov

Question 3

No- rational choice and economic voting

Answer 3

more educated electorate
rational choice
voters care more about policy
rise of internet
economic voting
home owners more likely to vote c
renters are more likely to vote labour
2024 40% mortgages rent 40% l
25% owned voted l
issue based voting
2019 Ge
74% leave voted c
49% remain voted L

Question 4

Yes- competence

Answer 4

key factor
1979 L incompetent TU strikes and winter of discontent
5% limit on pay rise
‘labour isn’t working ‘
1997 black Wednesday
recession
from 1992 on L was ahead in polls
2024 partygate vote share down
2019 44% and 2024 24%
truss mini budget increased borrowing
pound plummeted increase mortgage and increased interest rate
yougov 2024 was tactical voting

Question 5

NO- short term issues

Answer 5

manifestos
events
spending on ads and tv interviews and debates
2017 c rise in opinion polls AND l gained as well despite bad press
electorate only pay attention during elections
2017 TM dementia tax reversed in 24 hours
2024 reform went from 10% in opinion polls to 14%
fARAGE became leader and clacton constituency
C bad campaign
worst TO since 19th cent
d day
C candidate placed bets on July election insider info exposed
furthered presumption of corruption and self interest

Question 6

2024 sunak net favorability and starmer

Answer 6

-51% and -17 you gov

Question 7

renters are more likely to vote who
2024 40% mortgages rent 40% l
25% owned voted l

Answer 7

labour

Question 8

issue based voting
2019 Ge stats

Answer 8

74% leave voted c
49% remain voted L

Question 9

1997 reasons L won

Answer 9

black Wednesday
recession
from 1992 on L was ahead in polls

Question 10

1979 L incompetent why

Answer 10

TU strikes and winter of discontent
5% limit on pay rise
‘labour isn’t working ‘

Question 11

2024 partygate vote share down
2019 vs 2024

Answer 11

2019 44% and 2024 24%

Question 12

2017 TM dementia tax

Answer 12

reversed In 24 hours

Question 13

2024 reform went from .. in opinion polls to ..

Answer 13

10 to 14 %

Question 14

worst TO since when for c

Answer 14

19th cent

Question 15

bets on election scandal

Answer 15

C candidate placed bets on July election insider info exposed
furthered presumption of corruption and self interest