1997 general election

Question 1

blair turnout

Answer 1

71%

Question 2

what did he do

Answer 2

devolution
national living wage
funding for schools and nhs
abolishes all but 92 hereditary peers
third way economics social justice
kept uk out of the euro
Good Friday agreement 1998
iraq war with bush 2003

Question 3

long term factors

Answer 3

black wedesnday John major pound crash
conservatives eurosceptic divide
1990’s sleeze and sex scandals
shifting towards progressive policies

Question 4

short term

Answer 4

new labour and modernization- pro business tough on crime and aspirational to middle class voters
scrapped clause 4 which was nationalisation
c stayed home or switched to ld
Blairs charismatic leadership

Question 5

class

Answer 5

broke trad based voting patterns gained middle class as well as wc

Question 6

age

Answer 6

dominated especially in 18-34

Question 7

gender

Answer 7

dominated both due to family friendly policies

Question 8

region

Answer 8

c only held onto south and south east

Question 9

tactical

Answer 9

voting l and ld to rid of the tories

Question 10

media influence

Answer 10

‘sun backs blair’
Blairs friendly tv image as polished modern and media savvy major seen as boring
spin docor allsitair campbell to shape media narrative and public perception
simple positive messaging