etvt that social media is now more important than trad media

Question 1

yoygov 2024 how many brits used SM

Answer 1

43%

Question 2

how many used FB

Answer 2

69%

Question 3

was spending on social media in 2024 highest ever

Answer 3

yes

Question 4

how much was spent on google and meta on election day alone

Answer 4

1 mil

Question 5

according to whotargetsme how much did L spend on google and meta

Answer 5

google- 2m and meta- 1.15m

Question 6

no other party spent over how much on google

Answer 6

150k

Question 7

how much did the C spend on meta

Answer 7

650k

Question 8

how may newspapers are read daily in the uk

Answer 8

7mil

Question 9

NP VS SM

Answer 9

32% TO 26%

Question 10

TV VS SM

Answer 10

58% TO 43%

Question 11

1.For- social media vs newspapers

Answer 11

democratiser
unbiased
floating voters
d day and Rishi
central to younger voters
yougov 2024 435 brits
Facebook stat
enables scams and gaffes to go viral
Reese mog grenfell commentd 2019
spending 2024 higher
google and meta stats
targets everyone even readers who wouldn’t pick up left wing newspapers

Question 12

1.against- newspapers vs social media

Answer 12

older demographic
7mil daily
stat sm vs np
starmer broadenedappeal by engaging in right wing publications
telegraph 2023 praised thatcher
reposition trad values and C economy and getting back alienated JC electorate
biased view
kinnock
sun every election since 1979
newspaper online and journalists on twitter eg vicy Derbyshire
C won 4 elections 2010-19
support of pres
L won this in 2024 sun and the Sunday times

Question 13

2.for- social media allows trad form to have a wider impact

Answer 13

clips go viral
Chris Philip congo and rwanda when defending Rwanda policy
QT hold to account and embarrass govt
not neutral can sway others
TV debates most have already made up their minds after 2024 debate it was 5050 watched by 2 mil less than 2019

Question 14

2.Against- tv and radio vs sm

Answer 14

tv visuals and party leaders which can sway voters
debates watched by millions
corny scruffy
Theresa may didn’t turn up yo head to head
2024 survey
raises political issues
shapes policy
post office horizon scandal 2024
govt gt pressured for false conviction of post office operators
compemsation scheme
between elections tv and radio hold politicians to account
news night covid and care homes
antisemitism in L party under JC
disastrous local tv events under truss for economic policy leading to resignation

Question 15

3.against- opinion polls vs social media

Answer 15

influence through TO and voting behavior thru tactical voting
TO more likely to be higher if indicate a close result
2024 TO 60% clear L win
also be seen in 2015 and in brexit wasn’t a clear result high TO
if election is decided people don’t vote or vote in protest as won’t affect TO
2017 JC increase in support
tactical voting 2015 LD switch to L to stop L from winning
can also shape party politics
2022 people opposed to trans rights C took this on

Question 16

3.social media more important than opinion polls

Answer 16

majority pay little attention to opinion polling
opinion polls realists reach voters through SM
polls often wrong ‘shy tories’ underestimation
In 1992, they failed to predict Major’s narrow victory, instead the majority of polls predicted
either a narrow labour victory or a hung parliament. The exit poll was even wrong that year,
predicting a hung parliament.
They were wrong again in 2015. They predicted Labour being wiped out by the SNP in 2015,
but predicted Labour and the Conservatives would both have about 34% of the vote in
England, in reality the Conservatives had about 36.9% and Labour 30.4%.
This being said, in both 2019 and 2024, polling was largely accurate