etvt that social media is now more important than trad media

Question 1

yoygov 2024 how many brits used SM

Answer 1

43%

Question 2

how many used FB

Answer 2

69%

Question 3

was spending on social media in 2024 highest ever

Answer 3

yes

Question 4

how much was spent on google and meta on election day alone

Answer 4

1 mil

Question 5

according to whotargetsme how much did L spend on google and meta

Answer 5

google- 2m and meta- 1.15m

Question 6

no other party spent over how much on google

Answer 6

150k

Question 7

how much did the C spend on meta

Answer 7

650k

Question 8

how may newspapers are read daily in the uk

Answer 8

7mil

Question 9

NP VS SM

Answer 9

32% TO 26%

Question 10

TV VS SM

Answer 10

58% TO 43%

Question 11

For- social media vs newspapers

Answer 11

democratiser
unbiased
floating voters
d day and Rishi
central to younger voters
yougov 2024 435 brits
Facebook stat
enables scams and gaffes to go viral
Reese mog grenfell commentd 2019
spending 2024 higher
google and meta stats
targets everyone even readers who wouldn’t pick up left wing newspapers

Question 12

against- newspapers vs social media

Answer 12

older demographic
7mil daily
stat sm vs np
starmer broadenedappeal by engaging in right wing publications
telegraph 2023 praised thatcher
reposition trad values and C economy and getting back alienated JC electorate
biased view
kinnock
sun every election since 1979
newspaper online and journalists on twitter eg vicy Derbyshire
C won 4 elections 2010-19
support of pres
L won this in 2024 sun and the Sunday times

Question 13

for- social media allows trad form to have a wider impact

Answer 13

clips go viral
Chris Philip congo and rwanda when defending Rwanda policy
QT hold to account and embarrass govt
not neutral can sway others
TV debates most have already made up their minds after 2024 debate it was 5050 watched by 2 mil less than 2019

Question 14

Against- tv and radio vs sm

Answer 14

tv visuals and party leaders which can sway voters
debates watched by millions
corny scruffy
Theresa may didn’t turn up yo head to head
2024 survey
raises political issues
shapes policy
post office horizon scandal 2024
govt gt pressured for false conviction of post office operators
compemsation scheme
between elections tv and radio hold politicians to account
news night covid and care homes
antisemitism in L party under JC
disastrous local tv events under truss for economic policy leading to resignation