Equity Script

Question 1

Hello [CUSTOMER], this is [Salesperson] from

Answer 1

Holmes Auto Group (Brand) have I caught you in the middle of anything?

Question 2

Yes:

Answer 2

Great I’ll be brief.

Question 3

No:

Answer 3

I understand, I’ll be brief.

Question 4

Salesperson: The reason for my call is because my records show that you have a [THEIR VEHICLE YMM],

Answer 4

Do you still own the [YMM]?

Question 5

Yes: Awesome! What color is the exterior? What color is the Interior? Great!

Answer 5

That’s what they are looking for.

Question 6

Would you be interested in selling this vehicle back to us or trading it in?

Answer 6

We have customers looking for vehicles just like yours…….

Question 7

Would you be able to come by the dealership today or tomorrow

Answer 7

while our professional appraiser is here?

Question 8

And, If this is your only vehicle

Answer 8

we can show you how to move into a newer model and keep your payments the same or in the same range.