envi communication Flashcards
describes communication about research with thsoe outside of the scientific community
science communication
Goals of Sci Comm
- Inform the public
- Public critical thinking
Characterized by one-way communication aimed at a recipient
e.g. press releases, popular science lectures
Dissemination
Invites al parties to play a role as both sender and receiver. Both researchers and the public can speak and take an active interest in each other’s views
e.g. science cafes
Dialogue
Gives all parties the opportunity not only to express their views. but also to be involved in, particiape in and thereby influence the research process
e.g. citizien science
Co-creation
Also known as science engagement
is a two-way process, involving interaction and listening, with goal of generating mutual benefit
Public engagement
common feature of co-creation, where the public is directly involved in research and innovation processes, often helping researchers to collect and review large amounts of data
Citizen science
the teaching and learning of science; can take many forms and involve different levels of interactivity
the term is used to emphasize the aim: to increase knowledge of science or research amount pupils, students, or the public
Science Education
Environmental Comm is…
- study of ways in which we COMMUNICATE ABOUT ENVIRONMENT and our perceptions of both environment and ourselves; RELATIONSHIP WITH NATURAL WORLD
- pragmatic constitutive vehcile for understanting of environment; SYMBOLIC MEDIUM that we use in CONSTRUCTING ENVIRONMENTAL PROBLEMS and negotiating society’s different responses to them
- SYSTEMATIC GENERATION and exchange of HUMAN MESSAGES in, from, for, and about the world arund us and our interactions with it
Axioms of envi comm
- communication considered as human activity
- you cannon NOT communicate
- understanging is the goal of communication
- most responsibility in this process rests with communicator not recepient
- Human society depends daily on nature for survival
- Earth has its own messages to share with us
what book seeded important new ideas in the mind and why?
Silent Spring by Rachel Carson
- Bioaccumulation: birds eating insects with sprayed chemicals
- chemicals travel through food chains
What are the 4 core messages of envi comm
- everything is connected to everything else
- everything must go somewhere
- nature knows best
- there is no such thing as a free lunch
Essentials to practice envi comm
- knowledge of ecological laws
- sensitivity to the cultural dimension
- ability to networl effectively
- efficiency in using media for social agenda setting
- appreciation and practice of envi ethics (walk the talk)
- conflict resolution, mediation, and arbitration
10 commandemnts of earthsaving
- thou shall plant more trees; stop illegal logging and burning of forests
- thou shall protect endagered species, indigenous heritage and biocultrual diversity
- thou shall not resort to destructive methods of fishing and shall rehabiliate damaged coral reefs
- thou shall stop polluting the soil and waterways with garbage and toxic waste, instead recycle and compost
- thou shall not resort to buring to dispose garbage, espeically plastic, to avert climate change
- Thou shall stop using CFCs and other ozone depleting chemicals
- thou shall stop emissions that cause mental retardation and diseases, esepcially on children, by keeping behicels and facters in good running conditions
- thou shall not smoke
- thou shall conserve water and energy
- thou shall condemn war and nuclear weapons
what form of envi com is planned, designed and implemented as communication campaighs with specific audiences, messages, media, and strategies?
Communication campaigns
What form of envi comm may not be as complicated or as grand as one would imagine. it only involves tapping and nurturing existing or spontaneously occuring cultural phenomena. It entails riding on the process of enculturation and making purposive introductions or injections into it
Cultural interventions
