ENTREP | LESSON 2 Flashcards
Two forms of Purpose
• Current Purpose - MISSION • Future Purpose - VISION
a clear, concise, and enduring statement of reasons for an organization’s existence today
Mission
represents future purpose providing a mental picture of the aspirational existence that an organization is working toward.
Vision
Supporting both the current and future purpose are
Values
the ideals and principles which guide the thoughts and
actions of an organization and define its character.
Values
provide a powerful directional force
Mission, vision and values
is an assumed responsibility of the company born from its
social goals.
Mission
reflects the way in which vision can be transformed into a tangible existence for the company.
Mission
represents the reason for existence and for creating value for society.
Mission of an organization
A good mission statement should answer the following four questions:
- What function is performed?
- How is the function performed?
- For whom is the function performed?
- Why is the function performed?
A good mission statement meets the following criteria:
• Clear
• Concise
• Answers What? How? Who? Why?
• Captures uniqueness • Reflects values
DLSMHSI VISION N MISSION
De La Salle Medical and Health Sciences Institute shall be the preferred institution and employer for medical and health education, patient care, and research.
answers “Where is our purpose headed in the future?”
Vision statement
excites the imagination and challenges people to work for something they do not yet know how to do.”
Vision (Greenleaf in Horwath, 2005)
Six characteristics of a sound vision statement (Kotter in Horwath, 2005).
• Imaginable • Desirable
• Feasible
• Focused
• Flexible
• Communicable