English W1A - The Language of Campaign and Research Flashcards
It is all about believing that there can be change to address a problem locally, nationally, and internationally.
campaigning
It is all about influencing decision makers at whatever level to show and demonstrate their agreement with the campaign’s ambition.
campaigning
step one of developing a campaign
Ask yourselves why do you need to have a campaign.
What are you concerned about? What needs to change? Why has change not happened yet? How would communicating with a wider public help?
step one of developing a campaign
step two of developing a campaign
Decide on your target audience(s).
Who is most likely to respond to the issue? Who do you want to be involved? What media do they read/watch/listen to? What are they enthusiastic about?
step two of developing a campaign
step three of developing a campaign
Develop your message.
Communicate one message only. Be straightforward and simple. Start from where your audience is.
step three of developing a campaign
a systematic way of investigating a phenomenon
research
An investigation starts with this to be tested by observation. This is defined as an explanation that classifies, organizes, explains, predicts, and/or understands the occurrence of a specific phenomenon.
theory
A concept, which may be in the form of an issue, object, phenomenon, or problem, represents an aspect of reality. It is the process of conceptual observation from the abstract to the concrete.
conceptualization
This is the process of converting abstract ideas, notions, or concepts into a measurable item. It is making something conceptually observable.
operationalization
refers to a person, place, thing, or phenomenon that you are trying to measure in some way
variable
Two types of variables
dependent and independent
These are factors that the researchers can control. They require other factors to influence and cause changes. It is what is being predicted.
dependent variables
