DIFFUSION-ADOPTION Flashcards
DEFINITION OF TERMS
A ___________ is a design for instrumental action that reduces the uncertainty in the cause- effect relationships involved in achieving a desired outcome.
technology
DEFINITION OF TERMS
Most technologies have two components:
1) _______, consisting of tool that embodies the technology as a material or physical object and
2) ________, consisting of the
knowledge base for the tool.
hardware
software
DEFINITION OF TERMS
An _______ is an idea, practice or object that is perceived as new by an individual or other unit of adoption.
innovation
DEFINITION OF TERMS
A diffusion of innovation with in a
social system takes place through its ________ by individual or groups.
_________ is a decision to make full use of an innovation as the best course of action available.
Adoption
DEFINITION OF TERMS
Spread of those innovations through a population, and is simply the result of a host of individual adoption decisions.
If individual adoption decisions are, to an extent, predictable, then the larger diffusion process is also predictable. It follows a pattern, and that element of predictability has substantial implications.
Therefore the diffusion process can be explained with the terms given by Rogers as “the spread of a new idea from its source of invention or creation to its ultimate use of adopters”.
DIFFUSION OF INNOVATION
*Defined as the spreading of information from a source to its intended or unintended receivers or users and the stages through which adoption passes.
*A process by which an innovation is communicated through certain channels over time among the members of a social system.
DIFFUSION PROCESS
DIFFUSION PROCESS
1.Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
DIFFUSION PROCESS
-Stage when a person knows that an idea exists but lacks details and information about it.
1.Awareness
DIFFUSION PROCESS
-Stage when a person seeks more factual information as to what it is, how it works and what its advantage are
- Interest
DIFFUSION PROCESS
-When an individual shows marked interest in the idea as it applies to his farming operation and family.
- Evaluation
DIFFUSION PROCESS
-stage whereby an individual has weighed the advantages and risks involved and whether he can try it on a small scale, the individual actually applies the new idea on a small scale in order to determine its utility in his own situation
- Trial
DIFFUSION PROCESS
-as the final stage of the diffusion process which is described as full/large scale and continuous use of the idea.
- Adoption
CHARACTERISTICS OF INNOVATION AFFECTING ADOPTION
- Relative Advantage
- Compatibility
- Complexity
- Trialability
- Observability
CHARACTERISTICS OF INNOVATION AFFECTING ADOPTION
-Degree to which a farmer perceives the innovation as better than the idea he or she is currently practicing.
-Economic profitability, multiple usage, location
-More relative advantage are likely to be adopted quickly
- Relative Advantage
CHARACTERISTICS OF INNOVATION AFFECTING ADOPTION
-The degree to which a farmer perceives the innovation/ new idea to be consistent with his socio-cultural values and beliefs, and with previously introduced ideas and felt needs.
-Ensures greater security and less risk to the receiver and makes the new idea more meaningful to him.
- Compatibility
CHARACTERISTICS OF INNOVATION AFFECTING ADOPTION
-The degree to which a farmer can understand and follow an innovation
-Any new idea can be classified on a complexity-simplicity continuum
-Complexity of innovation is inversely related to its rate of adoption
- Complexity
CHARACTERISTICS OF INNOVATION AFFECTING ADOPTION
-Degree to which an innovation can be experimented or duplicated on a small scale basis
-divisible innovations
-Result of the trial, if successful, not only minimizes risk and insecurity but also opportunity to evaluate an innovation
- Trialability