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Table of elements > Agri-marketing > Flashcards

Agri-marketing Flashcards

1
Q

Who defined marketing as - transportation of the goods from the point of production to the consumers and all the transaction involved in getting goods from the producers to the consumers?

A

Converse and Huegy

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2
Q

Who defined marketing as - the process of discovering and translating consumer wants into product and service specifications, and then in turn helping to make it possible for more and more consumers to enjoy more and more of these products and services.

A

Hansen

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3
Q

Who defined marketing as - performance of business activities which directs the flow of goods and services from producers to consumer or user in order to satisfy customers and accomplish the company’s objectives.

A

McCarthy

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4
Q

Who defined marketing as - individual and organizational activities aimed at facilitating and expediting exchanges within a set of dynamic

A

Pride and Ferrel

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5
Q

Who defined marketing as - human activity directed at satisfying needs and wants through exchange processes

A

Kotler

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6
Q
  • any exchange intended to satisfy human wants or needs
A

Staton’s Definition of Marketing

  • the macro-societal dimension
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7
Q
  • the total system of activities designed to plan, price, promote and distribute want satisfying goods and services to markets.
A

Staton’s Definition of Marketing

  • the micro-organizational definitions
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8
Q
  • exchange activities conducted by individuals or organizations for the purpose of satisfying human wants with the view of accomplishing the individual or organizational objectives.
A

Marketing

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9
Q

the act of obtaining a desired product or service from an individual or a group by offering something in return.

A

EXCHANGE

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10
Q

something that is required by the human being for the health and well-being of his body and mind.

A

HUMAN NEED

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11
Q

A _______ exists when a person is in a state of unfulfilled need, and is aware at the same time, of a particular object that
will best satisfy the need but still has to possess the object.

A

HUMAN WANT

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12
Q

the desired result of an activity.

A

OBJECTIVE

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13
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept: 1. Product

First Move: make products or services

Next Move: ?

A

Next Move: look for interested buyers

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14
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept: 2. Selling

First Move: make products or services

Next Move: ?

A

Next Move: look for buyers and
convince them to buy

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15
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept: 3. Marketing

First Move: determine needs of target market

Next Move: ?

A

Next Move: market product or
service at time, place, price and specification required

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16
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept: 4. Marketing and Profit

First Move: determine needs of target market and profit objectives of the company

Next Move: ?

A

Next Move: market product or
service at time, place, price and specification required by target
market at a profit required by the
company

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17
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept:_________?

First Move: determine needs of target market and profit objectives of the company

Next Move: market product or
service at time, place, price and specification required by target
market at a profit required by the
company

A

Concept 4. Marketing and Profit

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18
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept:_________?

First Move: determine needs of target market

Next Move: market product or
service at time, place, price and specification required

A

Concept 3. Marketing

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19
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept:_________?

First Move: make products or services

Next Move: look for buyers and
convince them to buy

A

Concept 2. Selling

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20
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept:_________?

First Move: make products or services

Next Move: look for interested buyers

A

Concept 1. Product

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21
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept 1. Product

First Move:_________?

Next Move: look for interested buyers

A

First Move: make products or services

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22
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept 2. Selling

First Move:_________?

Next Move: look for buyers and
convince them to buy

A

First Move: make products or services

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23
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept 3. Marketing

First Move:_________?

Next Move: market product or service at time, place, price and specification required

A

First Move: determine needs of target market

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24
Q

(fill in the blank) The Marketing Concept According to Kotler

Concept 4. Marketing and profit

First Move:_________?

Next Move: market product or service at time, place, price and specification required by target
market at a profit required by the
company

A

First Move: determine needs of target market and profit
objectives of the company

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25
Q

The Development of the Marketing Concept According to McCarthy and Perrault Jr.

Production era?

A

1750-1920

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26
Q

The Development of the Marketing Concept According to McCarthy and Perrault Jr.

Social era?

A

1920-1950

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27
Q

The Development of the Marketing Concept According to McCarthy and Perrault Jr.

Marketing department era?

A

1950-1960

28
Q

The Development of the Marketing Concept According to McCarthy and Perrault Jr.

Marketing company era?

A

1960-1975

29
Q

The Development of the Marketing Concept According to McCarthy and Perrault Jr.

Marketing company with
social concern era?

A

1975 to present

30
Q

2 types of variables - They are called “variables “ in the sense that they are apt to change, changeable, or irregular

A

THE MARKETING MIX VARIABLES

THE ENVIRONMENT VARIABLES

31
Q

Type of Marketing Variables the company has direct manipulation over?

A

INTERNAL environment

32
Q

Type of Marketing Variables the company has little or no control over?

A

EXTERNAL environment

33
Q

amount of money the customer must part with to avail of the use of the product

A

Price

34
Q

MARKETING MIX
- the provision of required information to the prospective customers so that they are persuaded to buy.

A

Promotion

35
Q

Type of promotion
- service of salesman to influence buyers (face-to-face)?

A

Personal Selling

36
Q

Type of promotion
- nonpersonal presentation of the products (TV, social media, radio, etc.)?

A

Mass Selling

37
Q

Type of promotion
- to push short-term sales?

A

Sales Promotion

38
Q

MARKETING MIX
- making the company’s products available in right location, quantity and time is the concern of the place variable in marketing.
Products are made available to the customer through the channel of distribution.

  • physical link between the manufacturer and the buyer
A

Place

39
Q

MARKETING ENVIRONMENT

A

Political Forces

Legal and regulatory forces

Consumer movement forces

Societal forces

Technological forces

40
Q

Example: Decrease and increase of tax

A

POLITICAL FORCES

41
Q

Example: employment laws, health and safety regulations, discrimination laws, and antitrust laws
Intellectual Property Rights (IPR)

A

LEGAL AND REGULATORY FORCES

42
Q

Example:
- birthrate
- infants changing attitude towards women
- new marketing opportunities to
others.

A

SOCIETAL FORCES

43
Q

Example:
Inflation, taxes, exchange rates etc.

A

ECONOMIC FORCES

44
Q

Example:
Vendo machine

A

TECHNOLOGICAL FORCES

45
Q

Laws passed by Congress and regulations formulated by government agencies constitute the legal basis for implementing
the various marketing activities of the firm.

A

LEGAL AND REGULATORY FORCES

46
Q

The political environment varies from place to place and from time to time. To a large extent, the fate of companies depends on the political conditions in the areas where they are situated.

A

POLITICAL FORCES

47
Q

Not fully satisfied with their own governments, consumers around the world have formed groups that seek to advance the interests of the consumers.

A

CONSUMERS MOVEMENT FORCES

48
Q

The economic environment is a factor in the marketing process of a firm.

A

ECONOMIC FORCES

49
Q

Advances in technology have provided opportunities to new products, new ways of selling and new ways of influencing the prospective buyer.

A

TECHNOLOGICAL FORCES

50
Q

DEFINITION OF MARKET ARE RELATED TO THE DEVELOPMENT OF THREE DISCIPLINES.
What are these?

A

1 ECONOMICS
2 MANAGEMENT
3 MARKETING

51
Q

_____ is the mother discipline of
management which, in turn, gave “birth” to marketing.

A

Economics

52
Q

_______ has for its purpose the satisfaction of human wants directed towards the accomplishment of objectives.

A

Marketing

53
Q

TYPES OF MARKET (5)

A

CONSUMER MARKETS

INDUSTRIAL MARKETS

RESELLER MARKETS

GOVERNMENT MARKETS

INTERNATIONAL MARKETS

54
Q

TYPES OF MARKET

Buyers who intend to directly consume a product or service constitute a_____

A

CONSUMER MARKETS

55
Q

TYPES OF MARKET

There are organizations that require goods and services which are used in the production of goods or services that they later sell or distribute at a profit or to satisfy and objective._____

A

INDUSTRIAL MARKETS

56
Q

TYPES OF MARKET

An organizations that buy goods and services which they later sell at a profit. Wholesalers and retailers of grocery items will qualify as a _______ market of grocery manufacturer._____

A

RESELLER MARKETS

57
Q

TYPES OF MARKET

Government agencies that buy
products and services for use in the production of public goods and services._____

A

GOVERNMENT MARKETS

58
Q

TYPES OF MARKET

All types of buyers found abroad
including consumers, producers,
resellers, and governments._____

A

INTERNATIONAL MARKETS

59
Q

is a subgroup of a particular market which is composed of units with more or less similar characteristics.

A

MARKET SEGMENTATION

60
Q

BASES FOR MARKET SEGMENTATION (4)

A

GEOGRAPHIC
DEMOGRAPHIC
PSYCHOGRAPHIC
BEHAVIORAL

61
Q

BASES FOR MARKET SEGMENTATION

______ requires dividing the market into different geographical units such as nations, regions, provinces, cities, towns or barangay.

examples:
Liwayway Publishing chose to serve its various clienteles by bringing out into circulation
Liwayway magazine for Tagalog, Bannawag for the Ilocanos, and Bisaya magazine for
the Bisaya.

A

GEOGRAHIC SEGMENTATION

62
Q

BASES FOR MARKET SEGMENTATION

______ dividing the markets into segments such as age, sex, family size, income, education, occupation, religion, nationality, etc.

examples:
Age - Milo, Ovaltine, Hi-C and others conveys messages directed towards a particular
age group: children and young adults.
Occupations - professional, technical, manager, farmer, teacher and etc.

A

DEMOGRAPHIC SEGMENTATION

63
Q

BASES FOR MARKET SEGMENTATION

______ - classification of buyers or consumers by some psychological characteristics they posses in common.
- grouped according to social class, life style or personality
characteristics.

A

PSYCHOGRAPHIC SEGMENTATION

64
Q

BASES FOR MARKET SEGMENTATION

______ - the grouping of buyers on the basis of their knowledge, attitude, use or response to a product.
- buyers behavior may be segmented according to various categories the purchase occasion, benefit sought, user status, usage rate, loyalty status, readiness stage and, attitude towards product.

A

BEHAVIOR SEGMENTATION

65
Q
  • group of buyers according to occasions when they get idea,
    make a purchase, or use a product.

examples:
- Purchase of books, notebooks, and pencils, for instance, is made heavily during enrollment periods in schools.
- Alaska Milk’s Advertisement - Alaska Evap (breakfast and lunch) and Alaska Evap and Condensada (merienda and dinner)

A

PURCHASE OCCASION

66
Q

PSYCHOGRAPHIC SEGMENTATION

  • segmentation by ______ rests on the consumption that human components of one social class share similar values, interests, behaviors and economic position.

examples:
The National Panasonic Company introduced the “Laundrynette Washing Machine” to reach the Class C families comprising 51% of the population.

A

social class

Table of elements (21 decks)

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