Design And Market

Question 1

What target audience did Robert Sabuda make his pop-up books for?

Answer 1

Children

Question 2

Name 3 different types of pop ups

Answer 2

V-folding mechanism
Parallelogram
Bird beak

Question 3

Who designed the underground map?

Answer 3

Harry Beck

Question 4

What career background did Harry beck have to enable him to design the underground as he did?

Answer 4

Engineering draftsman

Question 5

Who is the godfather of Italian design?

Answer 5

Alberto Alessi

Question 6

Why did Alberto Alessi design his products the way he did?

Answer 6

He wanted to created cartoon like products. Something new and original at time

Question 7

What are the names of the road designers?

Answer 7

Margaret Calvert and Jock Kinnear

Question 8

Explain the colour coding system for roads
Blue
Green
Triangular symbol
Circular sign

Answer 8

Blue background- motorway
Green background- primary route
Inside a triangular symbol- road works
Circular sign- instruction

Question 9

Who designed the 2012 Olympic logo?

Answer 9

Wally Olins

Question 10

Explain what is meant by branding and corporate image

Answer 10

Branding image is the impression in a customers mind of a brand image and corporate image is the mental picture that springs to mind when a company is mentioned

Question 11

Explain the difference between a mock up and a prototype

Answer 11

A mock up is used to help visualise the product in 3D and a prototype is the final stage before production. The product will be built as closely as possible to the final design

Question 12

Explain the difference between VOC’s and non VOC’s

Answer 12

A VOC is oil based paints and a non VOC is water based paints

*non-voc = non volatile organic compound

Question 13

What does TMG stand for?

Answer 13

Target market group

Question 14

What does CGI stand for?

Answer 14

Computer generated image

Question 15

Explain what crating is and where it would be used

Answer 15

Crating is a drawing technique which helps you to draw 3D shapes. It would be used to see if the product will fit into the box, whilst using the proportions to help

Question 16

What angles are used in isometric drawings?

Answer 16

30

Question 17

What is morphing?

Answer 17

Where an image/pixels are moved around by stretching and squashing the pixels

Question 18

What is the rule for think and think lines?

Answer 18

Think lines are used when only one side is seen and thin lines show adjoining surfaces

Question 19

What are pixels and why are they important?

Answer 19

A pixel is an area of an illumination on a display screen, one of many from which an image is composed. They are important because depending on how many there are, decided the quality and if it will increase or decrease

Question 20

Name 2 types of perspective drawings

Answer 20

One-point perspective

Two-point perspective

Question 21

Why is labelling important?

Answer 21

Labels allow people who don’t speak the same language to be able to understand the information and warnings on a package by its colour, shape and symbols

Question 22

Name 3 usually found signs and Sybil’s on packaging

Answer 22

Recyclable
Don’t tumble dry
Fair trade

Question 23

What is an ideogram?

Answer 23

A sign which has symbols on to direct people with wordless instructions/directions

Question 24

What is a pictogram?

Answer 24

A picture which represents a word without actually reading/knowing he word

Question 25

Explain what a closed loop feedback system is

Answer 25

A feedback loop is used when there’s 2 possible outcomes (yes or no). If the answer is yes, you proceed onwards. If the answer is no, you till need to go back to an earlier stage, the feedback loop will inform you on which

Question 26

What is then name of the man who is known for his pop-up books?

Answer 26

Robert Sabuda