DEFINITIONS 2: Social Cognition: How We Think About the Social World Flashcards
Social cognition
The manner in which we interpret, analyze, remember, and use information about the social world.
heuristics
Simple rules for making complex decisions or drawing inferences in a rapid manner and seemingly effortless manner.
affect
Our current feelings and moods.
information overload
Instances in which our ability to process information is exceeded.
conditions of uncertainty
Where the “correct” answer is difficult to know or would take a great deal of effort to determine.
prototype
Summary of the common attributes possessed by members of a category.
representativeness heuristic
A strategy for making judgments based on the extent to which current stimuli or events resemble other stimuli or categories.
Availablity Heuricstic
A strategy for making judgments on
the basis of how easily specific kinds
of information can be brought to
mind.
anchoring and adjustment heuristic
A heuristic that involves the tendency to use a number of value as a starting point to which we then make adjustments.
schemas
Mental frameworks centering on a specific theme that help us to organize social information.
priming
A situtation that occurs when stimuli or events increase the availability in memory or consciousness of specific types of information held in memory.
unpriming
Refers to the fact that the effects of the schemas tend to persist until they are somehow expressed in thought or behavior and only then do their effects decrease.
perseverance effect
The tendency for beliefs and schemas to remain unchanged even in the face of contradictory information.
metaphor
A linguistic device that relates
or draws a comparison between one abstract concept and another dissimilar concept.
automatic processing
This occurs when, after extensive experience with a task or type of information, we reach the stage where we can perform the task
or process the information in a seemingly effortless, automatic, and nonconscious manner.