David Mcclelland motivation

Question 1

David Mcclelland’s three motivational needs:

Answer 1

Achievement motivation
Authority/power motivation
Affiliation motivation

Question 2

Achievement motivation

Answer 2

Achievement motivation – A person with a strong need to achieve goals and job advancement
Aim for excellence
Avoid low risk situation – little satisfaction
Avoid high risk situation – fear of failing
Strong need for feedback
Sense of accomplishment

Question 3

Authority/power motivation

Answer 3

Authority/power motivation – A person with a dominant need is ‘authority motivated’.
Two Types:
Need for personal power to direct or control
Need for institutional power – need to organise others.
When authority is gained, it brings personal status and prestige

Question 4

Affiliation motivation

Answer 4

Affiliation motivation – A person with a need for affiliation, friendly relationships and interaction with other people
Generally seek harmonious relationships
Need to feel liked and popular in friendships
Want to work in groups

Question 5

Achievement motivation implications

Answer 5

This requires regular feedback which in time consuming and need to have a positive attitude

Question 6

authority/power motivation implications

Answer 6

Junior employees can lack confidence and respect from older colleagues

Question 7

Affiliation motivation implications

Answer 7

The need to be cooperative and have opportunities to do this

Question 8

Mcclelland summary

Answer 8

These three needs are found to varying degrees in all workers and managers.
The mix of motivational needs characterises a person’s or manager’s behaviour, both in terms of what motivates them and how they believe other people should be motivated.