Cyberteacher 3 Flashcards
a home worker
a person who works from her/his home
a core employee
a full-time, permanent employee
a contingent employee
a part-time or temporary employee
Job sharers
one of two part-time employees who do one full-time job
a freelancer
a self-employed person who does work for several different companies
a subcontractor
a person or business that does some of a job that another company is responsible for
un sous-traitant
a consultant
a specialist who gives advice on a certain subject
a factory floor
an area where goods are made
un atelier
a double day shift
a system where there are two working periods during the day
a continuous day shift
different workers are one after another both day and night to allow production 24 hours a day
pamphlet
une brochure
an ad(vertisement)
une pub / marketing
a banner
banner advertisements on their websites.
an advertisement on a web page that is in the form of a bar, column, or box.
a billboard
Some businesses spend a lot of money putting up billboards on highways.
a large, usually outdoor board for displaying information about products, companies and other items
un panneau publicitaire
a commercial
information about a product, service or other item that is shown on television, radio or the Internet
une pub
to entice
The objective of advertising is to entice consumers to buy products.
to offer something a person likes or wants to get them to do something
attirer, séduire, tenter quelqu’un
to ensnare
The salesman ensnared the customer and sold him a much more expensive product than he had intended to buy.
to limit someone’s freedom to act, or to trick someone
piéger quelqu’un
to bombard
to attack again and again with bombs, questions, or information
bombarder
a rooster
un coq
A crop
a plant grown on a farm
une culture agricole
a livestock
farm animals
bétail
a listeria
In some countries the sale of cheese made from raw milk is not allowed due to the danger of listeria.
a type of bacterium present in some bad food that should not be eaten
la listeria
a pathogen
ood that is traded internationally is often tested for dangerous pathogens.
a very small life form that can cause disease
un pathogen
to standardize
Some countries that import and export food have standardized rules for food safety
to change things so that they are the same and agree with rules
standardiser
to implement
The company will implement the new food safety rules next year
to make use of something
Mettre en oeuvre
to ban
to officially stop something
to process
to perform operations on food in order to increase the amount of time it can be kept before it is eaten
digérer, traiter, transformer
to pasteurize
o briefly heat something up to a specific temperature in order to kill pathogens
pasteuriser
A startup cost
frais de lancement
a customer base
the group of people who repeatedly buy the goods or services of a business
Our output cannot keep up with demand
the amount of something produced
They achieved brand differentiation by adding things to their product
a marketing process that focuses on showing the differences between a product and its competitors
différentiation de marque
Thanks to economies of scale, the more units we produce, the cheaper it costs to make each one.
savings in cost gained by an increased level of production
économie d’échelle
being mainstream
dominant sur le marché
the life cycle of a product
he period of time over which a product is developed, brought to market and eventually removed from the market
cycle de production
introduction stage
During the introduction stage the product will only be available in Europe.
the first stage in a product’s life cycle, in which it enters the market
growth stage
he part of a product’s life cycle during which there is an increase in sales and profits
maturity stage
the part of a product’s life cycle in which the maker tries to keep their market share while competition tries to take it away
saturation stage
the part of a product’s life cycle in which everyone who might want the product already has it
Cost of entry
the more competitive the industry, higher the cost of entry.
coûts d’entrée sur le marché