Culture Flashcards
components of culture
- Cultural Differences (evoked vs. transmitted culture)
- Cultural Similarities (cultural universals)
evoked culture (and its 2 key ingredients)
- Differences in physical environments lead to different adaptations among different groups of people; such differences are characterized as “cultural differences” (ie. People who live closer to equator sweat more than Canadians)
- 2 key ingredients:
- Universal underlying mechanisms (ie. Fight or flight response; sweat glands)
- Environmental differences in the degree to which the underlying mechanism is activated (ie. Differences in threats/demands in early environments; temperature differences
evoked culture & personality: pathogen prevalence example
- In populations with higher exposure to pathogens:
- Lower levels of openness
- Lower levels of extraversion
- Deviating from cultural norms (in regards to food preparation) may also increase likelihood of pathogen exposure (ie. Risk of food-born disease) -> more conformity
- Historical prevalence of pathogens also associated with more authoritarian personalities, more authoritarian governance, and more conservative political ideologies (support for “parasite stress” hypothesis)
transmitted culture
- Ideas, values, attitudes, and beliefs, that are communicated from one person to another (originally from one person)
- Different cultures focus on spreading certain ideas, morals, values, attitudes, and beliefs, and have different self-concepts
- These differences in turn result in differences in personality (by impacting behavioural tendencies) from one culture to the next
- Includes cultural orientation and self-enhancement
3 types of transmitted culture
- Vertical transmission: parents -> child
- Horizontal transmission: between peers/people of the same generation
- Oblique transmission: from older generations to younger generations
- Includes grandparents, media, and unrelated people
- Ex. The Taliban is an example of oblique transmission for Malala
cultural orientation
- Individualistic: focus on uniqueness, independence, agency, independent self-construal
- Collectivistic: focus on relationships with others and communion; interdependent self-construal
- Also linked to how people process information, either analytically (ie. American) or holistically (ie. Asian cultures)
2 key aspects to consider: transmitted culture & personality
- Individualism vs. collectivism
- Equality vs. Inequality/status
Transmitted culture: individ/collec vs. eq/ineq result in these 4 outcomes
- Vertical individualism: focus on individualism & inequality/status
- Vertical collectivism: focus on inequality/status & collectivism
- Horizontal individualism: focus on individualism and equality
- Horizontal collectivism: focus on equality and collectivism
self-enhancement
- Tendency to describe and present oneself using positive or socially valued attributes (ie. Kind, smart)
- North Americans tend to maintain a more positive evaluation of themselves and of their own group compared to outsiders (likely because other cultures ie. Asians genuinely feel less positive due to their cultural values)
Santos et al study: is individualism on the rise?
- examined 51 years of data about individualistic practices (ie. Living alone) and values (ie. Having children develop independence)
- Saw an increasing level of individualistic practices in most countries (incl. Canada and the US)
- Saw an increasing level of individualistic values in most countries (Canada was higher than US, China was exception -> decreased individualistic values)
- As countries grow economically and reduce pathogen prevalence, they typically experience increase in individualism
Malala case study: is evoked or transmitted culture more important to her personality?
Transmitted -> vertical culture (influence of parents on her)
Malala case study: in what was were different aspects of transmitted culture at odds with each other in her life?
Taliban saying girls should not go to school (oblique transmission) vs. Her parents saying girls should go to school (vertical transmission)
acculturation
- The process of cultural adaptation upon arriving in a new culture
- Research examining acculturation in individualistic (Western) cultures suggests an impact on self-construal via transmitted culture
- 2 main factors of self-contrual: independent (how you set yourself apart) & interdependent (how you’re affiliated with the group)
- independent is common in individualistic cultures and vice versa
Combos of 2 main factors of acculturation result in these 4 different types
- Bicultural: strong independent, strong interdependent (Malala)
- Western: strong independent, weak interdependent
- Traditional: weak independent, strong interdependent
- Culturally Alienated: weak independent, weak interdependent
Acculturation of big 5 study (Japanese Americans)
- collected Big 5 ratings of Japanese Americans and compared them to European Americans and Japanese women
- Higher participation in American culture led to personality profiles that were more “American” and less “Japanese”
- Became more similar in neuroticism (lower), openness (higher), and conscientiousness (lower)