Culture Flashcards
components of culture
- Cultural Differences (evoked vs. transmitted culture)
- Cultural Similarities (cultural universals)
evoked culture (and its 2 key ingredients)
- Differences in physical environments lead to different adaptations among different groups of people; such differences are characterized as “cultural differences” (ie. People who live closer to equator sweat more than Canadians)
- 2 key ingredients:
- Universal underlying mechanisms (ie. Fight or flight response; sweat glands)
- Environmental differences in the degree to which the underlying mechanism is activated (ie. Differences in threats/demands in early environments; temperature differences
evoked culture & personality: pathogen prevalence example
- In populations with higher exposure to pathogens:
- Lower levels of openness
- Lower levels of extraversion
- Deviating from cultural norms (in regards to food preparation) may also increase likelihood of pathogen exposure (ie. Risk of food-born disease) -> more conformity
- Historical prevalence of pathogens also associated with more authoritarian personalities, more authoritarian governance, and more conservative political ideologies (support for “parasite stress” hypothesis)
transmitted culture
- Ideas, values, attitudes, and beliefs, that are communicated from one person to another (originally from one person)
- Different cultures focus on spreading certain ideas, morals, values, attitudes, and beliefs, and have different self-concepts
- These differences in turn result in differences in personality (by impacting behavioural tendencies) from one culture to the next
- Includes cultural orientation and self-enhancement
3 types of transmitted culture
- Vertical transmission: parents -> child
- Horizontal transmission: between peers/people of the same generation
- Oblique transmission: from older generations to younger generations
- Includes grandparents, media, and unrelated people
- Ex. The Taliban is an example of oblique transmission for Malala
cultural orientation
- Individualistic: focus on uniqueness, independence, agency, independent self-construal
- Collectivistic: focus on relationships with others and communion; interdependent self-construal
- Also linked to how people process information, either analytically (ie. American) or holistically (ie. Asian cultures)
2 key aspects to consider: transmitted culture & personality
- Individualism vs. collectivism
- Equality vs. Inequality/status
Transmitted culture: individ/collec vs. eq/ineq result in these 4 outcomes
- Vertical individualism: focus on individualism & inequality/status
- Vertical collectivism: focus on inequality/status & collectivism
- Horizontal individualism: focus on individualism and equality
- Horizontal collectivism: focus on equality and collectivism
self-enhancement
- Tendency to describe and present oneself using positive or socially valued attributes (ie. Kind, smart)
- North Americans tend to maintain a more positive evaluation of themselves and of their own group compared to outsiders (likely because other cultures ie. Asians genuinely feel less positive due to their cultural values)
Santos et al study: is individualism on the rise?
- examined 51 years of data about individualistic practices (ie. Living alone) and values (ie. Having children develop independence)
- Saw an increasing level of individualistic practices in most countries (incl. Canada and the US)
- Saw an increasing level of individualistic values in most countries (Canada was higher than US, China was exception -> decreased individualistic values)
- As countries grow economically and reduce pathogen prevalence, they typically experience increase in individualism
Malala case study: is evoked or transmitted culture more important to her personality?
Transmitted -> vertical culture (influence of parents on her)
Malala case study: in what was were different aspects of transmitted culture at odds with each other in her life?
Taliban saying girls should not go to school (oblique transmission) vs. Her parents saying girls should go to school (vertical transmission)
acculturation
- The process of cultural adaptation upon arriving in a new culture
- Research examining acculturation in individualistic (Western) cultures suggests an impact on self-construal via transmitted culture
- 2 main factors of self-contrual: independent (how you set yourself apart) & interdependent (how you’re affiliated with the group)
- independent is common in individualistic cultures and vice versa
Combos of 2 main factors of acculturation result in these 4 different types
- Bicultural: strong independent, strong interdependent (Malala)
- Western: strong independent, weak interdependent
- Traditional: weak independent, strong interdependent
- Culturally Alienated: weak independent, weak interdependent
Acculturation of big 5 study (Japanese Americans)
- collected Big 5 ratings of Japanese Americans and compared them to European Americans and Japanese women
- Higher participation in American culture led to personality profiles that were more “American” and less “Japanese”
- Became more similar in neuroticism (lower), openness (higher), and conscientiousness (lower)
Do cultures differ in the Big 5?
- Overall, not much
- Across 51 different cultures, the largest difference was seen in extraversion
- North Americans, Australians, and Europeans scored slightly higher than Asians and Africans
- There is a lot more variation within cultures than between cultures
cultural universals (and 3 important aspects)
- Features of personality that are common to people in all cultures (“human nature”)
- 3 important aspects that appear to be culturally universal:
- Emotional expression
- 5-factor model/Big 5
- Beliefs about men and women
Emotional expression
- all humans feel the same emotions, but express them differently or label them differently based on culture (ex. everyone feels schadenfreude, but only Germans have a word for it)
- However, some are universal -> 6 original universal emotions: Anger, fear, disgust, surprise, happiness, sadness
- Research done at UBC shows that pride may also be universal
Universal Traits (Big 5)
- 5-factor model (Big 5) helps to explain variance in many cultures; trait terms (in general) appear to be universal
- Transport and test theory shows that dimensions used for personality evaluation show high degree of cultural universality; replicable across cultures
- exceptions: indigenous people of Bolivia, Chinese people, and some European countries
- all factors except openness are highly consistent; openness is replaced by something else in some cultures
Big 5 exceptions: indigenous people of Bolivia
- Big 5 didn’t replicate
- Found support for 2 principal factors that may reflect socioecological characteristics common to small-scale societies:
- Prosociality
- Industriousness
Big 5 exceptions: Chinese people
- factor analysis revealed 4 dimensions:
- Dependability -> neuroticism/stability
- Social potency -> extraversion
- Individualism/accommodation -> agreeableness
- Interpersonal relatedness (ie. Harmony, reciprocity in relationships) -> none of the big 5
- – Replicated in Asian American, Korean, and Japanese samples; also in European Americans, but seems to be less salient to them
Big 5 exceptions: European countries
- Across 7 countries/languages (Dutch, French, German, Hungarian, Italian, Korean, Polish), Ashton et al. found evidence for 6 dimensions rather than 5:
- Extraversion
- Agreeableness
- Conscientiousness
- Emotionality
- Intellect/Imagination/Unconventionality
- Honesty-Humility
Williams & Best study: Beliefs about men & women
- Examined 30 countries for 15 years, including countries in Western Europe (e.g., Germany, Netherlands, Italy), Asia (e.g., Japan, India), South America (e.g., Venezuela), and Africa (e.g., Nigeria).
- University students examined 300 trait adjectives (e.g., aggressive, emotional, dominant) and indicated whether each trait is more often associated with men, women, or both sexes.
- RESULTS: Many trait adjectives were associated with one or the other sex (likely due to combo of innate and social factors); there was tremendous consensus across cultures.
cultural variation
- within-group similarities and between-group differences
- ex. Eating beef (deemed okay in Canada, not in India)