Culture

Question 1

Culture

Answer 1

Behaviours, beliefs, attitudes and traditions that are shared by a group of people and are passed down onto one generation to the next

Question 2

Attitudes

Answer 2

Long lasting beliefs and feelings we hold about ourselves, other people, objects and issues

• Are something we learn,

formed through personal direct experiences, interactions with others, beliefs and values of the culture we live in

• Have direction, either positive negative or neutral
• intensity: feel strongly for something or nothing at all, strength of an opinion can impact on an action occurring
• Influenced by past behaviours, memories of those experiences, and affective reactions.

Question 3

Three Components of Attitudes:

Answer 3

Cognition: affects our thoughts and beliefs
Affect: Our feelings and emotions
Behaviour: What we Do

Question 4

Individualistic Cultures

Answer 4

Emphasise the individual over the group

Individuals identify themselves individually rather than with group identity

Question 5

Collectivist Culture

Answer 5

Emphasise group over individual

Groups needs are more important

Question 6

Multiculturalism

Answer 6

Where multiple cultures live side by side
Usually a positive thing
Cultural diversity can lead to racism and prejudice

Question 7

Qualitative Method

Answer 7

Self report
- involves participants providing spoken or written answers in response to questions asked
Measures attitudes
In form of an open ended interview
- hard to organise information
- time consuming

Question 8

Quantitative method

Answer 8

Fixed response interview
- given limited choice of answers
likert scales