CUEGIS - Unilever more facts

Question 1

Lean production

Answer 1

Unilever is utilizing the data management service ProductDNA
–> aims to provide more data along the supply chain and in the long run the goal is to automate the supply chain

–> Less waste - links well with Unilever’s ethics

Question 2

TQM

Answer 2

Unilever has implemented Total Quality Management

“Employees of Unilever receive regular training on the methods and concepts of quality.”
–> Their improvements in quality that increase customer satisfaction

Question 3

HRM

Answer 3

Motivation:
Measures of motivation vary from region to region
–> In Russia employees work one day from home per week (tele-working)

Training:
More focus on E-training - employees must be familiar with the internet processes as Unilever is innovating rapidly!
- And on TQM!!!

Question 4

Marketing

Answer 4

Responsible marketing and advertising

• We are committed to building trust through responsible practices and through transparent communication
• It is our responsibility to ensure that our products are safe and that we provide clear information on their use and any risks that are associated with their use.
• We fully support a consumer’s right to know what is in our products