CSMP: 5.c Barcelona

Question 1

Location

Answer 1

• Spain (NE)
• Mediterranean coast
• 1.6 million people
• Second largest Spanish city
• 7 to 8 million visitor s a year

Question 2

History of Barcelona

Answer 2

• was a Roman settlement
• received and sent goods throughout the world
• industrialisation lead to the development of cotton, cork, iron and steel
• cramp housing with poor health of inhabitant
  -After the Spanish civil war architecture was damaged and became a less vibrant and weary city

Question 3

Why it needed to rebrand

Answer 3

• major events tried to rebrand the city
  (e.g World Exhibition in 1929)
  -Barcelona was taken over by the Nationalists General Franco
• ## after his death my democratic rights were reclaimed meaning that decisions about the city management could be made

Question 4

Strategies involved in rebranding (culture)

Answer 4

• long tradition of art culture
• architecture of Antoni Gaudi gave Barcelona UNESCO status
  -e.g cathedral of Sagrada Familia
• Refurbishment of public spaces and galleries ave momentum for further rebranding
• e.g tree lined boulevard (La Rambla)

Question 5

Strategies involved in rebranding (sport)

Answer 5

• Staged the 1992 Olympic games (catalyst)
• athletes village was an the waterfront
• city wide redevelopment including run down areas and the harbour
• Help reassert Catalan pride and identity
• Barcelona FC is another major element to the cities identity
• Nou Camp is the largest sporting venue
  (flagship location)

Question 6

Strategies involved in rebranding (business)

Answer 6

• work with municipal government to position Barcelona as one of the most attractive and influential city
• best setting for economic and business growth
• development lead in sustainability and adapting to climate change (managing water supply)
• leading centre of technologies and one the top ten smart cities in the world

Question 7

Role and influence of players

Answer 7

• governments (national and local)
• business owners
• private investors built the hotel (flagship development)
• architects and planners building open pedestrianised places and statues to attract tourists)

Question 8

How rebranding has changed perceptions

Answer 8

• differ between tourists and locals
• tourists drive the price up which can cause long term locals to have to leave
• needs differ between wealth and poor

Question 9

Relative success

Answer 9

• reduced crime rates
• increased overall health due to reduced pollution
• increased employment
• North/South development divide in Raval district

Question 10

Raval district

Answer 10

• needed a rebrand due to pollution, links to prostitution and drugs
• was an industrial area (textile factory)
• was densely population
• development of flagship buildings (museums, LA Rambla)