Content analysis

Question 1

Content analysis definition

Answer 1

Technique for systematically summarising and describing any form of content- written, spoken, or visual

Question 2

Coding

Answer 2

Establishing criteria for what is being looked for, by using behavioral categories

Question 3

Thematic analysis

Answer 3

A technique used in content analysis when analysing and summarising qualitative data

Question 4

Procedure for content analysis

Answer 4

1. Decide WHAT research question is and WHAT you’re going to analyze, HOW you will collect this
2. Decide HOW the content will be analyzed/ coded. CODING/ BEHAVIOURAL CATAGORIES
3. PILOT it
4. TALLY number of times behaviors occur
5. Check RELIABILITY using face or concurrent reliability methods

Question 5

Advantages of content analysis

Answer 5

Qualitative data- Provides a wider range of data and data that would’ve been missed

High reliability- The data is not going to change if test-retest is conducted

Question 6

Disadvantages of content analysis

Answer 6

Validity- Data gets interpreted to turn into qualitative data , low inter-observer reliability

Observer bias- Researcher is conducting the observation, own opinions may affect results.