Consumer Eating Habits (Part 1 and 2)

Question 1

What is weiner’s attribution theory?

Answer 1

Success or failure is attributed to:

• external factors (difficult and luck)
• internal factors (ability and effort)

Question 2

What is the TACT principle for specifying target’s behaviour?

Answer 2

T - Target, overweight adults
A - Action, control portion sizes
C - Context, at work or canteen
T - Time, lunch, dinner.

Question 3

When is the APEAS principle used and what does it stand for?

Answer 3

When prioritising what needs to be changed in eating behaviours.
A - Affordable
P - Practical
E - Effective
A - Acceptable
S - Safe

Question 4

What are the steps to changing one’s eating behaviour?

Answer 4

1. Specify the target behaviour - TACT
2. Define the eating behaviour problem
3. Prioritise what needs to be changed
4. Select appropriate behaviour change techniques

Question 5

Define “consumer food choice”:

Answer 5

Set of activities including identifying, evaluating, purchasing and using food product/service to satisfy needs/desires