Conformity

Question 1

What is social influence?

Answer 1

Attempt from others to change attitudes and behaviours of others through means such as persuasion, making requests and exerting authority

Question 2

What is compliance?

Answer 2

Public but not private change. Individual yields to external pressures

Question 3

What is conformity?

Answer 3

Changes ones underlying beliefs. Internalised

Question 4

Whose trials gave Milgram inspiration?

Answer 4

Adolf Eichmann

Question 5

When participants had visual contact with the learner, what happened?

Answer 5

Conformity dropped from 65% to 30% with the shock plate

Question 6

When instructions were delivered by phone, what happened to conformity levels?

Answer 6

Dropped from 65% to 20.5%

Question 7

When the experiment was conducted in a run down office, what happened to the conformity?

Answer 7

Levels dropped from 65% to 47.5%

Question 8

What happened to conformity if other teachers who complied were there?

Answer 8

Raised from 65% to 92%

Question 9

What happened to conformity if other teachers who refused were there?

Answer 9

Only 10% went to 450v

Question 10

What is the autokinetic phenomenon?

Answer 10

When placed in a dark room and exposed to a single light, most people perceive the light as moving about when stationary. This is because there are no clear cues to distance or location

Question 11

Who researched into the auto kinetic effect?

Answer 11

Sherif 1935

Question 12

What does idiosyncratic mean?

Answer 12

Individual

Question 13

What did Sherif’s experiment involve?

Answer 13

1. Asked participants to estimate how far the light moved on several trials:
   Estimates converged on an idiosyncratic value (typical to that individual).
2. Then asked people to estimate how far the light moved in groups of 2 or 3
3. Finally participants were asked to perform task once more alone …

Question 14

What percentage of participants conformed at least once in Asch’s trial?

Answer 14

75%

Question 15

What percentage of responses were incorrect in Asch’s experiment?

Answer 15

36%

Question 16

What was conformity like in Asch’s experiment when the participants answers were private?

Answer 16

12.5%

Question 17

What is informational influence

Answer 17

Influence to achieve accurate perceptions (e.g., Sherif)

➜ People want to be right

Question 18

What is normative influence

Answer 18

1. influence to gain approval and avoid rejection (e.g., Asch)
   ➜ People want to be liked

Question 19

Who came up with ISI and NSI?

Answer 19

Deutsch and Gerard

Question 20

Who tested the Asch paradigm?

Answer 20

Deutsch and Gerard

Question 21

Who argued that groups are a part of the self and not just external influences?

Answer 21

Turner 1991

Question 22

Who argued that groups are a part of the self and not just external influences?

Answer 22

Turner 1991

Question 23

Who explored the role of group membership in the Asch paradigm?

Answer 23

Abrams et al 1990

Question 24

What did Abrams et al find about group membership?

Answer 24

In group shows a higher number of conforming responses in a public area. The lowest is a public area with an outgroup as they tend to be polarised.