Attitudes Flashcards
How many restaurants refused to serve the Chinese couple on LaPiere’s roadtrip?
1 from 251
How many of the establishments LaPiere contacted said they wouldnt serve chinese?
92%
How did Fazio and Williams investigate voter behaviour?
Asked people who they would vote for and took note on whether they paused or not (low accessibility and weak attitude)
What were the variances in Fazio and WIlliams research?
Low accessibility- around 40% of variance.
High accessibility- around 67% of variance.
What is perceived behavioural control in the Theory of planned behaviour (Ajzen)
Explains how just because you want to do soemthing doesnt mean you can
What is a moderator?
Modifies a relationship. When questions.
What is a mediator?
variable between two other variables It is a how or a why question
What is an implicit attitude?
evaluations that occur without conscious awareness towards an attitude object or the self.
what is an explicit attitude?
a positive or negative feeling towards an object.
What is the implicit association test?
It draws on cogntiive theories of associative networks
What happens when concepts become linked?
People should find it easier to sort them together
Relationship between implicit and explicit attitudes
Rs= 0.011 to 0.47
What happened in Friese, Hoffman and Wanke’s fruit and chocolate study?
They had participants say which they prefer (explicit), then do an IAT (implicit). They are asked to remember either 1 number of an 8 digit number. There are 20 itmes under a box and they are told to quickly pick up 5 of them.
What did the fruit and chocolate study show?
Those with 8 digits have less cognitive capacity to think
What is the cognitive dissonance theory?
• People are generally motivated to perceive consistency among their beliefs, attitudes, and behaviours
(Festinger)
