Conformity Flashcards
What is conformity
Process of yielding to majority influence
What is complience?
-lowest level of conformity
-Changes public behaviour but NOT private beliefs
-short-term change
What is identification
-middle level of conformity
-changes public AND private beliefs but only while in presence of group they identify with
- short-term change
What is internalisation
-deepest level of conformity
-changes public behaviour AND private beliefs
-Long term change
What is normative social influence
conforming to be accepted and belong to a group
What are the reasons for normative social influence
-socially rewarding
-avoid punishment
What is informative social influence
conforming to gain knowledge to be right
What are the 3 types of conformity
Compliance
Identification
Internalisation
3 variables of conformity
Group size
Unanimity of majority
Difficulty of the task
Explanations for conformity
Normative and informational social influence
Study for authoritarian personality
Adorno
Do obedient people score higher or lower on f scale
Higher
Internal locus of control
People feel have control over their lives
External
No control over own life , luck or fate
If someone has internal loc are they more or less likely to obey
Less
Social change process
Drawing attention
Creating conflict
Consistent
Augmentation principle
Snowball effect
