Conformity Flashcards
1
Q
What is conformity
A
Process of yielding to majority influence
2
Q
What is complience?
A
-lowest level of conformity
-Changes public behaviour but NOT private beliefs
-short-term change
3
Q
What is identification
A
-middle level of conformity
-changes public AND private beliefs but only while in presence of group they identify with
- short-term change
4
Q
What is internalisation
A
-deepest level of conformity
-changes public behaviour AND private beliefs
-Long term change
5
Q
What is normative social influence
A
conforming to be accepted and belong to a group
6
Q
What are the reasons for normative social influence
A
-socially rewarding
-avoid punishment
7
Q
What is informative social influence
A
conforming to gain knowledge to be right
8
Q
A
