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PSYCH 2C03 > Conformity > Flashcards

Conformity Flashcards

1
Q

Conformity

A

Tendency to change perceptions, opinions, and behaviour in ways that are consistent with social norms

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2
Q

6 types of social power

A

Reward, coercive, legitimate, referent, expert, informational

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3
Q

Reward power

A

Ability to reward others when they follow your wishes/instruction

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4
Q

Coercive power

A

Ability to deliver consequences to a person who doesn’t follow your wishes

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5
Q

Legitimate power

A

Power through role (i.e. CEO)

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6
Q

Referent power

A

Ability to influence based on personality/attractiveness

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7
Q

Expert power

A

Someone who is an expert in the field

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8
Q

Informational power

A

ability to withhold/divulge powerful information

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9
Q

What are the 2 influences on conformity?

A

Normative and informative

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10
Q

What is the motivation behind normative influences

A

Want to fit in/be liked, avoid consequences of rejection that follows deviance

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11
Q

Why are people so afraid of rejection?

A

Biologically wired, can feel like physical pain

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12
Q

What type of situation do you use normative influence?

A

Non-ambiguous

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13
Q

What are the 2 types of normative influence

A

Compliance and conformity due to identificaition

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14
Q

What is the motivation behind informational influence

A

Wanting to make the correct choice/decision

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15
Q

What kind of situation is informational influence used in?

A

Ambiguous situations

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16
Q

What is the one type of informational influence

A

Conformity with internalization

17
Q

Pluralistic ignorance

A

Encompasses situations which a minority group is incorrectly perceived to be the majority

18
Q

Sherif “Autokinetic effect” results

A

In groups, common to conform to a normative answer

19
Q

Asch “Testing impact of conformity in unambiguous situation” Findings

A

People conform to knowingly incorrect answers because they don’t want to be embarrassed

20
Q

Slippery slope hypothesis (Milgram)

A

Explains why some people conform, can’t figure out when/where to stop

21
Q

Empirically supported reasons for obedience

A
  • Proximity to victim
  • Proximity to experimenter
  • Authority
  • Group effects
  • Subsidiary roles
22
Q

How does proximity to experimenter impact obedience?

A

Closer physically = more obedience, if done over the phone = less obedience

23
Q

How does authority impact obedience?

A

Majority will only listen to experimenter, 1/5 listened to confederate because they figured he knew something they didn’t

24
Q

Why do dissenting peers cause conformity?

A
  • Informational influence
  • Normative pressure
  • Diffusion of responsibility
  • Diminished social power of experimenter
  • Subsidiary role
25
Q

Does legitimacy influence obedience?

A

No

26
Q

Does fairness of the experiment influence obedience?

A

No

27
Q

Does aggression of participants influence outcome?

A

No most people don’t want to hurt others

28
Q

Lowball technique

A

Get target to commit to some deal and then change the terms

29
Q

Foot in the door technique

A

Ask for something small and after you get it, ask for something bigger

30
Q

What makes the foot in the door technique more effective?

A

“But it’s entirely up to you”

31
Q

Rejection-then-retreat technique

A

Ask for something huge, after you get turned down ask for a smaller request (what you wanted in the first place)

32
Q

Freedman & Fraser - FITD findings

A
  • Target must actually perform small task
  • Familiarity with source >
  • Source don’t need to be same both times
  • Second request can be different
33
Q
A
34
Q

Why does door in the face work so well

A

People are often grateful to be able to do something for you

35
Q

Gueguen & Pascual “but you are free” technique

A

BYAF increased participation by about 40%

36
Q

Regan (1971) “reciprocation”

A

If you like someone you’re more likely to give them things. You’re more likely to like someone if they give you something

PSYCH 2C03 (11 decks)

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