Attitudes 2 Flashcards
What causes dissonance?
You wanna feel smart and you do something that doesn’t align with your perspective
Festinger’s cognitive dissonance theory
Inconsistency -> drive state -> drive reduction
Drive state
Discomfort psychological-> physiological
Drive reduction
Adapting attitude/belief to match behaviour
Why does frat initiation create loyalty
Dissonance (you did something embarrassing, must be for good reason)
Aronson’s SE explanation of dissonance
Due to either threat to self-esteem or heightened arousal
Goffman how to restore self-esteem
Make excuses, make justifications
Who does self inconsistency triggers
Individualist people
How is dissonance induced in collectivist cultures
Through friends
Updated drive state
Threatened self-concept + heightened arousal
Updated drive reduction
Attitude change + restoration of self-concept
