conception of culture Flashcards
key characteristics of folk culture
traditional
created by original people
associated with active participation
associated with pre-industrial societies
roots in the experience of ordinary people
- created by local authorities and rooted in experiences, customs and believes - authentic and not manufactured
- pases through generations
reasons why folk culture has become less popular
geographical mobility - people have moved from their traditional communities to the cities in search of work
mass culture is easier to consume and involves little mental effort - people less included to make mental effort involved in consuming folk culture
differences between folk culture and mass/popular culture
folk
- local customs, preindustrial society, created actively, real and authentic, individual, created by the community
mass
- shaped by media influences and tech, product of industrial society, consumed passively, unreal and plastic, standardised, sold for profit
what is mass / popular
popular - cultural products enjoyed by mass of ordinary people
mass - commercialised part of culture - manufactured, standardised - made for profit
product of industrial - commercially produced and spread on a wide scale through society
accessible to most people
Strinati - pm - mass culture is popular culture involving cultural products produced for profit by mass industries
what do low, mass and popular cultures have in common
all commercially produced
all enjoyed by large numbers of ordinary people
how are low, mass and popular cultures different
low and mass - derogatory terms
low culture - used by elitists in contrast to high culture - seen as inferior, lower quality and less worthy
mass culture - marxists to contrast to folk culture - seen as inauthentic, dumbed down for passive consumers
popular culture - less value-laden
neo-marxists & pm - do not judge popular culture as less worthy than high culture just because produced commercially
mass culture limitations
seen to have harmful impact on mass audience as it drives down cultural standards from those which have been established in high culture
Frank and Queenie Leavis argue that mass culture is processed, packaged and inferior - high culture has artistic and literary value - ruining proper use of language, exploiting emotional needs and encouraging greed
passive and unchallenging - it is harmful - discourages critical thought - corrupting influence on young people eg negative influence of rap on attitudes and behaviour eg violence
marxist analysis on mass / popular culture
mcdonald - mass culture undermining high culture - easier to enjoy, easier to understand and stopped people taking trouble to try to understand a more worthwhile culture - infantilises adults
- critical of mass culture unlike folk culture - authentic, generated from ordinary people and high culture
bourdeiu - high culture seen as more superior because dominant class has power to impose cultural ideas of what is good and what is bad
marcuse - consumption through advertising of media-generated mass culture - emphasis on relaxation, fun and consumption - undermines ability to think critically - social repression
miliband - mass culture is the new opium of the people - provide w/c with ideology that they buy into without understanding exploitation
marxist analysis on mass / popular culture eval
pm - strinati - doesnt accept that there is one single mass culture that people passively and uncritically consume - range of choice within popular culture to select from l
livingstone - rather than the public passively consume popular culture - popular can have a positive benefit for society - writers and publishers of media open up controversial debates, discussions which present a range of political opinions eg domestic violence, eating disorders
neo-marxist analysis on mass / popular culture
stuart hall and centre of contemporary culture studies in Birmingham - more neutral term popular culture should be used
people actively engage with culture they consume and reject what they don’t like
popular culture often envolves form of protest against mainstream mass media and values - form counter-hegemonic cultures
cultural forms often subverted and mass market of ruling class
neo-marxist analysis on mass / popular culture eval
neo-marxists overestimate the extent that we consume and create alternative culture
though product placement and online micro-transactions - ideals of capitalism are increasingly present in our media
postmodernist analysis on mass / popular culture
strinati - high and low culture - becoming one through modern media and technological advances - produce works of art, releasing videos of concerts
- division becomes meaningless - all forms equally valid
freely choose the media they like and reject what they dont
reject ideas of low culture and mass culture as this is dominant culture enjoyed by the majority - use popular culture
postmodernist analysis on mass / popular culture eval
postmodernists accused of cultural relativism - by insisting all cultures are equally valid - refuse possibility that some cultures are of more worth
studies of broadcasting patterns and of viewers opinions supports argument media become dumbed down
what is high culture
artistic or intellectual value eg fine art, classical music
Haralambos and Holborn - cultural creations that have been particularly high status - seen as the pinnacle of human creation - superior to other cultural products and leisure activities
important part of identity of upper class
Davis - high culture is the preserve of the few in society
elite theory analysis on high culture
pursuit of perfection by and by a sophisticated minority - superior to other forms
view low culture as inferior, low quality and less worthy